Women’s Super League chief paid £531,000 as it made £2.4m loss Sport Business The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Dallas Mavericks owner-backed Orreco acquires Ennis-Hill’s Jennis Sport Business A women’s hormone health platform founded by Dame Jessica Ennis-Hill has been acquired by AI bio-analytics platform Orreco. Jennis, the health and performance platform, was founded by London 2012 gold medal winner Ennis-Hill, joins parent firm Orreco AI and subsidiaries FitrWoman – a platform used by England’s Lionesses – and DDSA Computer Vision – a [...]
Richest women’s football teams 2026: Arsenal pip Chelsea and Barcelona Sport Business Arsenal have overtaken Barcelona Femeni to become the richest women’s football team in Europe, according to Deloitte’s latest annual rankings. Last season’s Champions League winners topped the list of women’s football clubs ranked by revenue for the first time, with Arsenal earning €25.6m (£21.5m) in 2024-25. Women’s Super League holders Chelsea are a close second [...]
UK ready to mirror US with female athletes becoming investors January 17, 2026 For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
IMG’s three sports sponsorship trends to watch in 2026 December 31, 2025 Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
Why 2025 in sport marketing was the year that changed everything December 30, 2025 For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
WTA and Mercedes-Benz pen decade-long deal said to be worth $500m December 10, 2025 The WTA (Women’s Tennis Association) has penned a decade-long partnership agreement with Mercedes-Benz believed to be worth as much as $500m (£376m). The deal, announced at the Mercedes factory in Stuttgart with WTA co-founder Billie Jean King and 20-time grand slam winner Roger Federer in attendance, will see the automotive behemoth become a “premier partner” [...]
Earps fiasco at least sparks much needed debate on culture of women’s sport November 6, 2025 Mary Earps has hit the headlines this week, and provoked a conversation about culture in women’s football “Things have escalated really quickly today, women pitted against each other. It’s gut-wrenching to be portrayed as someone you’re not. I know that the negative is what gets clicks, but it’s sad that’s the only thing being discussed.” [...]
Pitch Experiences CEO: Women’s sport changing approach to hospitality October 19, 2025 Pitch Experiences CEO Neil Bailey discusses how a surge in popularity for women’s sport has encouraged a new approach to hospitality. Having worked in sport and the media for over twenty years, I’ve seen first-hand how much the game has changed – from the rise of the Premier League to the changing face of cricket [...]
Apple kits out WSL teams with latest MacBooks, iPads and iPhones October 16, 2025 Apple is giving Women’s Super League clubs a range of its latest MacBooks, iPads and iPhones worth thousands of pounds as part of a new partnership with the competition. Coaches and other performance staff will be able to use the MacBook Pros and iPads to perform and share video analysis of matches and training sessions. [...]