Ironman inks record-breaking partnership with Experience Oman September 12, 2025 Triathlon brand Ironman has agreed what it believes to be the biggest commercial in the sport’s history with the tourist board of Oman. The five-year deal is understood to be worth more than $40m (£30m) and will see Experience Oman embark on a multi-faceted partnership with the race organiser. It will see Muscat host the [...]
Rugby is crying out for celebrity investment September 12, 2025 If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club. Take Ryan Reynolds and Rob McElhenney at Wrexham, or Tom Brady at Birmingham City; both clubs have been propelled to stardom off the field as a result of celebrity investment – with the [...]
Uefa delays decision on controversial overseas games plans September 11, 2025 Uefa has delayed a decision on whether to approve the Spanish and Italian top leagues’ controversial plans to play games overseas this season. LaLiga wants to stage a fixture between Barcelona and Villarreal in Miami in December, while Serie A hopes to take AC Milan’s game with Como to Perth, Australia, in February. European football’s [...]
SailGP to announce expansion team in coming weeks September 11, 2025 The expanding SailGP sailing series will announce details of a 13th team in the “coming weeks” before adding a 14th in 2027. The Formula 1 of water has an eclectic mix of celebrity, brand and private owners and will see two further teams join the regatta series in the coming years. Two years ago there [...]
NBA Europe working on salary cap solution, says boss Silver September 11, 2025 The NBA is working on how it can apply its salary cap and revenue-sharing model to NBA Europe, its planned pan-continental basketball competition, says commissioner Adam Silver. The basketball league operates a soft cap on teams’ salary spending and requires high-earning franchises to subsidise their poorer counterparts, part of a largely socialist model common to [...]
Boxpark to feature at British Grand Prix after Silverstone deal September 11, 2025 Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone. The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week. It builds [...]
Chelsea face fine and transfer ban after FA issues 74 charges September 11, 2025 Chelsea face a large fine and a possible transfer ban after being charged with 74 breaches of agent regulations by the Football Association. The charges relate to a period spanning from 2009 to 2022, during Roman Abramovich’s ownership, and come after the club’s current regime raised the alarm about possible “incomplete financial reporting” following their [...]
CVC Capital Partners launch $14bn Global Sport Group September 11, 2025 Six Nations investors CVC Capital Partners have formed a $14bn Global Sport Group entity which will focus on the growing interest in the sporting sector. Reportedly announced in London this week, the private equity juggernaut – with over $225bn assets under management – will house the firm’s sporting investments and offer opportunities to scale valuations. [...]
Lockyer: London Broncos consortium to invest if Super League bid dashed September 11, 2025 The consortium behind the proposed acquisition of the London Broncos rugby league team insist they’ll invest and play in the Championship if their Super League application is unsuccessful. A dozen clubs have expressed an interest in being part of an expanded Super League next season, when the English top flight grows by two teams to [...]
Tokyo has another bite at athletics cherry – will fandom blossom? September 11, 2025 If you’re an athletics fan, time to perfect your “work from home” excuses as the World Championships begin in Tokyo tomorrow. If you live west of Japan, that spells disrupted sleep patterns and unproductive days as medals are won in Tokyo nights. These Championships are part reward for a local populace twice denied the chance [...]