Rolex and DP World Tour sign long-term partnership extension January 26, 2026 Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]
England rugby games on free-to-air television until 2030 January 26, 2026 All England rugby matches will be shown on free-to-air television until at least 2030 after ITV snapped up the rights for the Nations Championships. The new competition, which starts this summer, will see 12 major nations compete against teams from the opposite hemisphere before a finals weekend in London in November. ITV reportedly bid £80m [...]
Why Independent Football Regulator could give fans more access than ever January 25, 2026 Football’s new regulator may well shine a light into the dimmer corners of the beautiful game: its legal disputes. For decades, the most high-stakes legal battles in English football have been resolved behind closed doors. Whether it’s the intricacies of Profitability and Sustainability Rules (PSR), Manchester City’s infamous 115 charges, or Associated Party Transactions, the [...]
Why authenticity is key to US sport succeeding in Europe January 24, 2026 The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports [...]
Drinking in stands hailed as success as more clubs join WSL pilot scheme January 23, 2026 Women’s Super League chiefs have hailed its trialling of allowing football fans to drink alcohol in the stands as a major success as more clubs take advantage. The Fan Choice pilot was rolled out across 14 clubs in the WSL and WSL2 this season after a small-scale experiment in the second half of last term [...]
UK police rap Fifa chief Infantino for Davos joke about British fans’ arrests January 23, 2026 UK police chiefs have hit back at Fifa president Gianni Infantino for mocking England, Wales, Scotland and Ireland fans’ behaviour at World Cups. Infantino used an appearance in Davos this week to quip that “for the first time in history, no Brit was arrested during a World Cup” at the Qatar 2022 tournament, calling the [...]
Judge awards McLaren F1 team over $12m in Alex Palou trial January 23, 2026 Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi [...]
Trinity Rodman: NBA legend’s daughter signs record women’s football contract January 23, 2026 Trinity Rodman has become the highest-paid player ever in women’s football after a controversial rule change allowed Washington Spirit to tie her to a new contract worth more than $1m a year. The 23-year-old forward and daughter of notorious NBA star Dennis Rodman has signed a three-year deal to remain in the NWSL, North America’s [...]
Castore add Australia to growing rugby portfolio January 23, 2026 Manchester-headquartered Castore has signed a five-year deal with rugby union’s Wallabies, which will see the sports apparel brand on Australia’s shirts at their home World Cup. “The new agreement will see the Wallabies, Wallaroos, Australian men’s and women’s sevens teams and Australian pathways teams proudly wearing Castore-issued sportswear from January 2026,” a statement read. The [...]
Someone put out the bin fire that is the Welsh Rugby Union January 23, 2026 Every sporting body goes through its annus horribilis, when nothing seems to go right and the public demands answers as a result. But the Welsh Rugby Union and the sport more broadly across the Severn Bridge is into what feels like its fifth consecutive year of horror and a complete inability to shift the narrative. [...]