Fury: The real fight is not in the ring or ad spend, but brand alignment April 11, 2026 Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too. However, in high-profile environments like this where brands want to make an impression, it is not just [...]
Deloitte enters rugby league as NRL Super League investment talks near April 10, 2026 Rugby League chiefs have called upon Deloitte as talks over proposed NRL investment into Super League intensify. The sport’s commercial body, RL Commercial, has appointed the global professional services provider as strategic advisors with the Big Four firm recently completing work on the sale of eight Hundred franchises to overseas investors and the ongoing search [...]
Padel’s growth phase is largely behind it, so what comes next? April 10, 2026 Padel hasn’t taken off in the UK by accident. It has grown quickly because it arrived at exactly the right moment. Like many sports, it benefited from Covid-19. At a time when people were looking for ways to stay active and social, padel offered something simple: it was easy to pick up, played in small [...]
Who are the Savannah Bananas baseball team and what is Banana Ball? April 10, 2026 Banana Ball, headed up by the Savannah Bananas, has changed the way fans consume sport in the United States. Is the model of the biggest sports team you’ve never heard of an example for the rest of us? Very few things in sport are completely original these days; organisations, entrepreneurs and billionaires often take inspiration [...]
Grand National: Polanski slammed for £4bn racing industry suggestion April 10, 2026 Green leader Zack Polanski has been slammed ahead of the Grand National for wanting to ban horse racing. The politician said in 2024 that the country should “remove all animals involved in sport”, in a move that would end the £4bn horse racing industry, see a conclusion to iconic British staples such as the Cheltenham [...]
Investec Champions Cup needs two-legged quarter-finals. Here’s why April 10, 2026 It occurred to me, while watching predominantly dominant performances from home teams in the round of 16 last weekend, that the Investec Champions Cup needs two-legged quarter-finals. It was a little depressing to watch a depleted Leicester Tigers side who had won just one match in the group phase get smashed by defending champions Bordeaux [...]
Panmure Liberum: Netherlands will win first Fifa World Cup April 9, 2026 Investment bank Panmure Liberum has predicted the Netherlands will win their first World Cup this summer having correctly forecast the previous three winners. In a note published on Thursday, author Joachim Klement said that the Netherlands under Ronald Koeman will lift the iconic gold trophy in New Jersey this summer. He correctly predicted Germany to [...]
Exclusive: London Broncos shelve plans for match at Twickenham Stoop April 9, 2026 London Broncos have put plans to host a rugby league game at Harlequins’ Stoop on the backburner, City AM understands. The capital’s premier rugby league team had planned to take on Featherstone Rovers at the 15,000-capacity rugby union stadium in Twickenham but their planned opponents were unable to compete in this year’s Betfred Championship due [...]
Atletico Madrid and Aston Martin investors buy into SailGP team April 9, 2026 Atletico Madrid and Aston Martin investors Quantum Pacific Group have become the latest group to buy a SailGP team in an eight-figure deal. Los Gallos SailGP Team has been purchased by Quantum Pacific Group, which is the largest shareholder of LaLiga club Atletico Madrid after Apollo Sports Capital. Their wider sporting portfolio includes Portuguese football [...]
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