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Sport

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  • Work from home culture may damage the future of sport branding

    August 13, 2024

    Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]

  • Every Chelsea signing of the Todd Boehly era

    August 13, 2024

    Pedro Neto became Chelsea’s 35th signing since the club were taken over by a consortium led by Todd Boehly. It has seen the Stamford Bridge side’s squad balloon to 42 players, enough (with the academy) to field four different starting XI’s. The £4.25bn purchase of the London club has already seen four managers – Thomas [...]

  • Jimmy Anderson: Bowler could return to white-ball cricket after decade

    August 13, 2024

    England’s record wicket taking pacer James Anderson could make a sensational return to white-ball cricket a decade after his last short-form game. Anderson has been a stalwart of England’s Test team since 2003 but was retired this summer by his team just a handful of wickets short of the great Shane Warne. But the 42-year-old, [...]

  • AFC Wimbledon best London club for fan engagement, new data reveals

    August 13, 2024

    AFC Wimbledon have been crowned London’s best club for fan engagement despite a monumental rise for Chelsea, new research has revealed. The Fan Engagement Index has ranked The Dons fourth in the country, behind Exeter City, Carlisle United and Lincoln City. The highest ranked Premier League team is Brentford, in 12th, while Chelsea have shot [...]

  • How much UK Sport funding did each Team GB medal cost in Paris?

    August 12, 2024

    Without UK Sport there would be no Team GB at the Olympic Games given the organisation’s role in distributing funding to athletes across the board who are challenging for medals. After the Toyko 2020 Games three years ago there were calls for drastic changes in the UK Sport funding distribution given the failure of rowing [...]

  • Team GB Olympian Tom Daley retires from diving

    August 12, 2024

    Tom Daley has retired from diving after winning a silver medal at the Paris 2024 Olympic Games. The Brit competed in five Olympic Games and won medals in London, Rio, Tokyo and Paris. “It’s hard to talk about,” an emotional Daley said upon return to the UK from Paris. “I’m very proud. “I want to [...]

  • GDP and population Olympic Games: How do medals stack up at Paris 2024?

    August 12, 2024

    The national peacocking that goes in tandem with the Olympic Games is nothing new, countries love being at the top of the medal table. But at what cost? A country’s GDP versus their medal haul is a great way of looking at what the the GDP per gold medal. Here are the key takeaways: Olympic [...]

  • Au revoir, Paris. You have been a spectacular Olympic Games host

    August 12, 2024

    Kinzang Lhamo finished her Paris 2024 Olympic Games marathon 90 minutes after gold medallist Sifan Hassan, but she finished it. The athlete from Bhutan walked towards the finish at Les Invalides as fans walked beside her, ensuring she completed the most iconic event of any Olympiad. While she encapsulated what it means to reach the [...]

  • Football v HMRC: Scrutiny sees £400m clawed back from clubs

    August 12, 2024

    The football industry continues to see the crackdown over tax as over the past five-years, HMRC has seen over £384m collected in unpaid taxes from the football sector

  • Paris 2024 vs Tokyo 2020: How do Team GB medals compare?

    August 11, 2024

    The Olympics is over and Team GB are heading back to the United Kingdom. They won more medals than three years ago in Tokyo, but how does that break down? Their haul of 65 medals beats the 64 they won in the Japanese capital but they could muster just 14 gold medals, eight down on [...]

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