London Broncos reveal future plans after relegation confirmed October 23, 2024 London Broncos chiefs insist there is renewed optimism that they can return to Super League in 2026 after their relegation to the second tier of rugby league was confirmed. The capital club ranked 14th in the new grading system run by the Rugby Football League and strategic partner IMG, meaning that, as expected, they did [...]
A$AP Rocky, Rihanna, Tranmere Rovers and football’s ‘celebrification’ October 23, 2024 The deal is just the latest example of football’s “celebrification”.
Premier League faces new legal battle – and nemesis barrister October 23, 2024 The Premier League is facing another legal battle with top players and clubs over its financial rules, having already suffered bruising defeats to Leicester and Manchester City this season. Footballers’ union the PFA has hired leading barrister Nick De Marco KC to challenge the top flight’s plans to introduce a new system of “anchoring” next [...]
Government pledge to make UK “top destination for women’s sport investment” October 23, 2024 The government has today pledged to make the United Kingdom a “top destination for women’s sport investment”. Investment minister Poppy Gustafsson, formerly of Darktrace, has launched the Women’s Sport Investment Accelerator scheme to bring together 20 leagues and teams with investors to boost commercial activity in women’s sport. The participating sports include football, cricket, rugby, [...]
Fulham takes shot and partners with tequila brand October 22, 2024 Premier League club Fulham have signed the top flight’s first tequila sponsor, sealing a long-term deal with Tequila Enemigo. The partnership will see the tequila sold across the hospitality spaces at Craven Cottage, whose Riverside Stand is nearing completion after a mammoth overhaul. The premium Tequila Enemigo is the first spirit brand of its kind [...]
Rehan Ahmed back for England in spin-heavy attack October 22, 2024 England spinner Rehan Ahmed has been recalled to the Test team ahead of tomorrow’s series decider against Pakistan in Rawalpindi. The home side have been using industrial fans and heaters to cause cracks in the pitch set to host the third Test between the two sides. England have picked Ahmed, alongside Shoaib Bashir and Jack [...]
Chanel dips oar into sport as Boat Race sponsor October 22, 2024 Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of The Boat Race. The annual Thames regatta between Oxford and Cambridge Universities will be known as The Chanel J12 Boat Race after the luxury brand, privately owned by Alain and Gerard Wertheimer, signed a long-term [...]
Squash, hockey and diving hit out after Commonwealth Games decision October 22, 2024 Squash, hockey and diving chiefs have blasted the decision to exclude them from the 2026 Commonwealth Games in Glasgow – but include bowls. Rugby sevens, triathlon, shooting, badminton and cricket have also been cut for the slimmed-down programme, which is being organised on a tight budget and at short notice after the Australian state of Victoria [...]
Premier League: Non-dom tax changes could be ‘own goal’ for No11 October 22, 2024 The Premier League could face an exodus of high-profile players if the government continues plans to eliminate the non-dom tax status in the upcoming Budget, experts have warned. Changes to the way tax is paid on overseas earnings could prove “an own goal” if they cause players to leave the English top flight when they [...]
Messi and LeBron beaten to top spot in athlete marketability rankings October 22, 2024 US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]