Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025 January 4, 2025 Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]
Lions will smash Aussies and England will win World Cup in 2025 January 3, 2025 Happy New Year one and all! The upcoming 12 months are going to be filled with brilliant rugby moments but the Lions and England Women top the billing for me. Because 2025 has a lot going on, but the British and Irish Lions tour of Australia in July and the Women’s Rugby World Cup headline [...]
Littler seven sets from PDC World Championship victory January 3, 2025 Luke Littler says it will be the “stuff dreams are made of” if he can create history by becoming the youngest-ever world champion. The 17-year-old booked his place in a second successive World Championship final at Alexandra Palace by beating Stephen Bunting in the last four to set up a blockbusting clash with Michael van [...]
Unlocking assets and promoting inclusivity: Sports finance in 2025 January 3, 2025 Sports finance is poised to continue a profound and exciting transformation in 2025, writes DLA Piper’s Charlotte Lewis-Williams. In the post-pandemic era, one of the central characteristics around sports finance has been its rapid evolution towards implementation of diversified strategies. Innovative tactics, a greater focus on community engagement, unconventional ownership structures, the rise of alternative [...]
Hamilton: I cannot be more excited about Ferrari move January 3, 2025 Lewis Hamilton has spoken about his move to Ferrari, stating he is excited for the year ahead. The seven-time world champion F1 driver has made the move from Mercedes to Maranello to join Charles Leclerc at Ferrari. He joins a team who appeared to be on the up towards the end of the 2024 season, [...]
Australian Ashes winner heads to Lord’s to coach London Spirit in Hundred January 2, 2025 Former Australia and twice Ashes winning coach Justin Langer has replaced Trevor Bayliss as coach of Hundred team London Spirit. Langer’s appointment comes weeks after Bayliss left the head coach role at the Lord’s team after Spirit won just three matches across the last two seasons in ECB competition. The 54-year-old played over 100 Tests [...]
PDC World Darts Championship prize money 2025: How much does the winner get? January 2, 2025 The PDC World Darts Championship at Ally Pally comes to a close this week with Friday’s final one of the year’s largest early events. It is the biggest tournament in darts and the one everybody wants to win; lifting the Sid Waddell Trophy is one of the top honours in the sport. But how much [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Marcus Rashford’s investment company faces being forcibly shut down January 2, 2025 The investment company owned by troubled Manchester United star Marcus Rashford is at risk of being forcibly shut down. MUCS Investments Limited, which counts the footballer as its sole director, has been sued with a compulsory strike off notice by Companies House. The action has been taken after the firm failed to file its accounts [...]