Paris 2024 Olympics was watched by 5bn, claims IOC June 20, 2025 The Paris 2024 Olympic Games were the most-watched in history, according to the International Olympic Committee (IOC). The IOC said 5bn people – 84 per cent of the world’s population – watched action from France last summer on TV or digital devices. In Britain, 36.1m people – 59 per cent of the population – watched [...]
British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
British and Irish Lions ticket prices teeter on verge of greed June 20, 2025 I love the British and Irish Lions but quite frankly the touring side is teetering on becoming a black hole of greed, pulling fans’ precious pennies and pounds into a vortex of commercial excess. Take Friday’s exhibition match against Argentina at Dublin’s Aviva Stadium. There were a number of single tickets still available just yesterday [...]
Government to hand £500m to sports events, athletics Worlds may miss out June 19, 2025 The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]
Southampton chairman: Saints not for sale June 19, 2025 Southampton chairman Dragan Solak has insisted the club that were relegated from the Premier League this year is not for sale. Solak and his Sport Republic group purchased a controlling stake in the Saints in 2022 and have seen the St Mary’s club promoted and relegated from the Premier League in that time. He became [...]
Trump made £260m from golf in 2024, US filings show June 19, 2025 President Donald Trump’s global business empire saw him make £260m from golf in 2024, according to his most recent filings. The latest documents, filed with the US Office of Government Ethics, cover the last year and show that the US leader earned a total of $600m across 2024. Trump’s golf properties range from the highly [...]
PSG enjoy record shirt sales after Champions League victory June 19, 2025 Winning the Champions League has turbocharged shirt sales to record highs for Paris Saint-Germain (PSG). Sales figures for the first week since their new Nike shirt went on sale are higher than any other season sales for a similar time span. The 2024/25 figures are up 37 per cent on the previous club home record [...]
HSBC Championships: Why sponsors can’t get enough of Queen’s Club June 19, 2025 For the last three years, the men’s championship at Queen’s Club has been voted the best ATP 500-level tournament on the circuit by perhaps the most important stakeholders of all: players. The tennis-watching public also seems to love it. Last week’s women’s championship, held for the first time in 50 years, sold out for several [...]
NBA’s LA Lakers to sell majority stake to Chelsea co-owner in £7.5bn deal June 19, 2025 The Buss family are selling a majority stake in the LA Lakers in a deal that could value the NBA franchise at £7.45bn. Owned by the same family since 1979, the LA Lakers are one of sports most iconic teams in world sport with the likes of LeBron James, Magic Johnson, Kobe Bryant, Kareem Abdul-Jabbar, [...]
Grand Slam Track stumble shows odds stacked against sport’s disruptors June 19, 2025 Michael Johnson’s decision to scrap the last of his four Grand Slam Track events will have pained the wannabe disruptor who has been a persistent critic of the track and field establishment. It will be no comfort to the former superstar to learn that a new study of British broadcast trends shows increased viewing of [...]