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Sport

News, features and opinion on sport and the business of sport.
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  • LeBron James opts into £38m contract as Lakers set for $10bn deal

    June 30, 2025

    LeBron James is set to play in the Lakers’ new ownership era after opting into a £38m contract option. It will mean the 40-year-old, who turns 41 in December, will compete for the Los Angeles side for a 23rd season. The American is just 50 appearances short of Robert Parish’s NBA record, having played 1,562 [...]

  • Crystal Palace made to sweat by Uefa over Europa League place

    June 30, 2025

    Crystal Palace must wait to learn their fate as to whether they will participate in the Europa League, Uefa confirmed on Monday. The first chamber of the Uefa Club Financial Control Body made rulings on two other cases but chose to delay their decision for Crystal Palace. The Eagles’ won a spot in the second [...]

  • Wimbledon: Strawberry merch drives sales increase at All England Club

    June 30, 2025

    Wimbledon may be famous for its strawberries but it’s not the edible variety that is boosting profits at the All England Club as it prepares for the annual deluge of tennis fans over the coming fortnight. Championship chiefs have sought to capitalise on the seasonal red fruit’s place in the quintessential Wimbledon experience with a [...]

  • McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity

    June 29, 2025

    On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]

  • Where to watch the British and Irish Lions tour in London

    June 28, 2025

    The British and Irish Lions tour continues this month as the touring side looks for a first series win since 2013. But where in London can fans watch the action? For those who cannot spend thousands travelling to Australia there are a number of spots in London putting on special breakfast offerings for the duration [...]

  • Cannes Lions: Athletes, algorithms and the ascent of women’s sport

    June 27, 2025

    At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]

  • Bumble: If Test cricket is dead, then why are the grounds full in the UK?

    June 27, 2025

    David ‘Bumble’ Lloyd has hit out at those saying Test cricket is dying, pointing to the packed crowds UK stadiums enjoy week in, week out. It comes after England’s sensational victory over India at Headingley last week, and a full Lord’s for the World Test Championship fixture between Australia and South Africa. Limited tickets for [...]

  • Women’s football: Why brand is key to building on Lionesses’ success

    June 27, 2025

    With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]

  • British and Irish Lions player row doesn’t short-change fans

    June 27, 2025

    Seeing the war of words erupt between the British and Irish Lions and Rugby Australia this week has given me a bit of a buzz for the tour. This is what the quadrennial series is all about, the niggle of pre-Test series angst. But when push comes to shove it is all bravado and showmanship, [...]

  • Oisin Murphy: Champion Jockey charged with drink-driving

    June 26, 2025

    Champion jockey Oisin Murphy has been charged with drink-driving after crashing his Mercedes into a tree in April. It is alleged that Murphy, 29, was over the prescribed alcohol limit and failed to cooperate with police when asked to give a preliminary test at the scene. The Irishman, who rode five winners at Royal Ascot [...]

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