England won’t be derailed if they hold their nerve over Borthwick March 13, 2026 However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]
Man City Puma kit deal helps UK sponsorship market hit £5bn March 12, 2026 Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
Hundred auction: Welsh Fire spend big, Coles lands £390k contract March 12, 2026 Welsh Fire were the big spenders in the morning session of The Hundred auction, splashing £540,000 on Joe Root and Jordan Cox. Wicket-keeper-batter Cox – who was the leading run scorer in last year’s Hundred competition – fetched the highest price before the lunch break, being snapped up by the Cardiff-based franchise for £300,000. Former [...]
England and Scotland World Cup games saved by Patriots owner Kraft deal March 12, 2026 Billionaire New England Patriots owner Robert Kraft has helped to resolve a row over security costs that was threatening England and Scotland games at this summer’s World Cup. Local authorities in Foxborough, near Boston, were refusing to grant a licence for seven fixtures due to be staged at the Gillette Stadium owing to fears the [...]
Blitz Golf: Golf’s answer to T20 cricket coming to London March 12, 2026 When LIV burst into the sporting galaxy it promised to be “golf, but louder”. So what do you call golf that lasts just three hours and has been described as the sport’s version of Twenty20 cricket? The answer, it seems, is Blitz. Established in Australia back in 2018, Blitz Golf shot to prominence when cricketer [...]
Horse racing came together to fight tax hikes. Now it must unite again March 12, 2026 The Jockey Club’s chief executive’s recent rallying cry to British horse racing was bang on, writes Ed Warner. All successful sports have tentpole events, the occasions that attract attention well beyond hardcore fanbases and which drive profits that may (although not always) provide financial scaffolding for its lesser players and promoters. The Cheltenham Festival is [...]
Women’s Super League fans spend more on matchdays than Premier League counterparts March 12, 2026 Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Hundred auction: Wong and Cortneen-Coleman get 700 per cent pay rises March 11, 2026 Rising stars of English cricket Dani Gibson, Issy Wong and Tilly Cortneen-Coleman have cashed in after attracting some of the biggest bids in the inaugural auction for The Hundred. Sunrisers Leeds secured the signing of all-rounder Gibson, 24, for £190,000, making her the most expensive Englishwoman in Britain’s first auction in a major sport. Pace [...]
Sheffield Wednesday: New preferred bidder’s quick deal incentive revealed March 11, 2026 Sheffield Wednesday’s new preferred bidder, US group Arise Capital Partners, hopes to complete a cut-price takeover of the fallen English giants before the end of the season. The group, made up of investors David Storch, Michael Storch and Tom Costin, has emerged as the club’s latest would-be saviour with an offer reported to be in [...]
2026 Fifa World Cup: Iran ‘welcome’ despite US military attacks, Trump March 11, 2026 Fifa president Gianni Infantino says he has received assurances from President Trump that Iran are welcome at this summer’s World Cup despite ongoing US strikes on the country. Iran have qualified for this summer’s tournament in the US, Canada and Mexico but their participation has been in doubt since an American-Israeli offensive began last month. [...]