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Social gaming goldrush
WHAT IS SOCIAL GAMING?
Think Farmville, the Facebook game that encourages users to buy credits to build their agricultural paradise.
Or think casino games, without the cash winnings.
Even though most players don’t pay a thing, a small percentage do buy credits that enable them to accelerate their progress in the game.
In short: it’s any game that users play for the experience, with other people. And it’s big business.