The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
Which stadium is the best in the Gallagher Premiership? December 26, 2024 There are 10 Gallagher Premiership teams fighting tooth and nail to lift the title this season. And a key part of reaching the semi-finals is home form and away form. But which stadium is the best in England and which comes up short? Well here is my ultimate ranking of the 10 Premiership grounds. 10 [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
Dolphins and Bills private equity deals underline value to NFL December 23, 2024 In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]
Hit or miss? The best and worst football club Christmas adverts December 22, 2024 Creative type Steve Howell casts his critical eye over Christmas adverts produced by Chelsea, Liverpool, West Ham and Celtic. Think of a Christmas advert and your mind may conjure memories of “A dog is for life…” or any number of classic John Lewis commercials that have become synonymous with this time of year. Whatever brand [...]
What to expect from sports law in 2025: Man City, Saudi and the ‘unlikely MVP’ December 21, 2024 What will the big talking points be in sports law in 2025? We asked the experts at one of the industry’s top firms. This year will be remembered as one in which key sporting decisions were made in the courtroom rather than the boardroom. With the Football Governance Bill, ongoing financial regulatory disputes, and the [...]
Everton takeover confirmed but Friedkin Group has warning for fans December 19, 2024 Everton’s new owner, the Friedkin Group, has warned “it will take time” to make them successful again after completing their long-awaited takeover. The deal will bring stability to the nine-time English champions following years of financial distress, new executive chairman Marc Watts said. But he added that turning Everton from relegation-threatened strugglers back into a [...]
Red Bull: Leeds United minority owner set to increase football investment December 18, 2024 The energy drinks brand already has a minority stake in Leeds but has an option to increase it.
Vannes shows Top 14 and France are doing it right. England should learn December 17, 2024 Matt Hardy went to Vannes this December and saw exactly why French rugby and the Top 14 is exactly what every league should aim for. Rounding a grand piano in the courtyard of a music school to reach the turnstiles at the Stade de La Rabine is not something you’d expect – posh boy stereotypes [...]