Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting Sport Business Premier League champions Arsenal have launched a new ultra-premium hospitality offering, the Hero Experience, that costs almost £7,000 a head for top games. The VIP package, believed to be the most expensive single ticket in the Premier League, includes seats behind the Arsenal dugout, a private pitch-side tour with a club legend, a shirt or [...]
Prem Rugby needs to switch up its calendar to stop final being banished to fringes Sport Business Ollie Phillips argues that on this super weekend for sport in the capital, Prem Rugby could do more to be noticed. London is on its very best form this weekend: some of the world’s most exciting male tennis players will contest the HSBC Championships semi-finals and final at The Queen’s Club in Baron’s Court; England [...]
An England World Cup isn’t just football – it is money, politics and a nation’s bad habits Sport Business England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]
Politics and football have more in common than you think June 18, 2026 If politics is showbiz for ugly people, it might also be seen as sport for the unathletic. It often carries the same partisanship, the obsession with obscure statistics, and the familiar pattern of renewed hope, only to be dampened by reality, says John Oxley By the time you read things, two things will have happened [...]
Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event June 18, 2026 O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]
Two Rising Brands, One Big Move. Nex Playground Announces Partnership with Wrexham AFC June 16, 2026 The viral motion-based active play system brings its first major football partnership to the pitch, including a kit sponsorship, fan activations, and a commitment to youth sports development
Children as young as 14 are being targeted by unregulated gambling firms on social media June 16, 2026 Children as young as 14 are being targeted by unregulated gambling firms, with AI-generated tipsters, influencers and the manosphere blamed for exploiting teenagers on social media. Over 30 unregulated gambling sites – such as Stake and Rainbet – are accused of targeting UK users primarily aged 14-25, according to new data collected last month by [...]
2026 World Cup: How England went from misery to magnet for blue chip brands June 16, 2026 As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in growing revenues for the FA. This month marks a decade since one of the darkest days in the Football Association’s history, when England’s men were humbled by Iceland – a nation [...]
Manchester United bank eight-figure fee from Amazon All Or Nothing deal June 15, 2026 Manchester United will receive an eight-figure fee after agreeing to feature in the next edition of Amazon Prime Video’s All Or Nothing documentary series. The show will follow the club’s fortunes over the next year, with shooting set to begin in pre-season and the series due to air in summer 2027. United follow Premier League [...]
Can football conquer the US? Why culture is key this World Cup June 14, 2026 Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]