Lidl’s Lidl Surprises Christmas advert helps to keep discounter ahead of the game – Brand Index December 9, 2014 Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the German retailers’ “low price but high quality” message. All supermarkets have ramped up their advertising efforts in time for Christmas. However, Lidl’s Lidl Surprises displays a confidence that they can challenge the big brands not [...]
We’re confident now, but there may be trouble ahead – Brand Index December 2, 2014 THE LATEST YouGov / Cebr Consumer Confidence Index figures have rallied slightly, but there are warning signs ahead for the economy in the next few months. Following a fall in the index in October, there was a welcome increase of 2.1 points to 111.5 in November. This is, however, still below the levels seen throughout [...]
John Lewis’ 2014 Christmas ad campaign is the full Monty – Brand Index November 25, 2014 John Lewis’ Monty the Penguin Christmas advert was released earlier this month amid a great deal of hype, making the £7m campaign a festive tradition in its own right. Using YouGov BrandIndex data, we can see the upsurge across a variety of metrics that the release of the advert created. The advert follows a proven [...]
As NFL teams sell out Wembley Stadium, London is ready for an American football touchdown – Brand Index November 18, 2014 American National Football League (NFL) teams have played a record number of three sold-out competitive matches this season at Wembley Stadium. There’s even talk on both sides of the pond that in the next couple of years London will get its own NFL franchise. YouGov’s SportsIndex shows how the British public is responding [...]
Taylor Swift’s withdrawal signals trouble for Spotify – Brand Index November 11, 2014 To the dismay of fans the world over, in the last week Taylor Swift decided to remove all her songs and albums from the music streaming service Spotify. But what does this say about the future of the service, the way we engage with music, and the industry itself? The numbers leave us in no [...]
Who will fix it for Homebase if nation stops doing DIY? – Brand Index November 4, 2014 Homebase, the home improvement giant, has announced that it is to close about a quarter of its 323 stores, raising questions as to whether this a necessary restructuring or because the nation – and particularly the younger generation – has fallen out of love with DIY. With house prices increasing over the past few years, [...]
Workplace worries may knock the UK recovery off track – Brand Index October 28, 2014 THE UK’S economic growth slowed down in the third quarter of the year – and while still strong, there are fears that the recovery could lose momentum. Worryingly, our latest YouGov/Cebr household economic activity tracker suggests that this cooling of the recovery has continued into the current quarter and may set the tone for a [...]
The Snappening: Snapchat might see app snap after nude pictures leaked – Brand Index October 21, 2014 It was called the “Snappening” – the vast leak of Snapchat pictures, including thousands of nude images, some of them of under-17s – the app’s main demographic. Hackers said they had been able to intercept Snapchat photographs for years. Due to the age of many of the photo messaging app’s users, there had been concerns [...]
Waterstones still able to book a place in nation’s hearts – Brand Index October 14, 2014 Once a regular fixture on the high street, growing competition from online retailers, supermarkets and the rise of e-books is taking its toll on booksellers – even on chains such as Waterstones. Established in 1982 by Tim Waterstone, the bookseller expanded rapidly until being sold in 1993 to WH Smith. Then it changed hands several times [...]
Sainsbury’s #50pChallenge is a poster boy for its decline – Brand Index October 7, 2014 THESE are not happy times for Sainsbury’s. It became the brunt of many a joke when a poster meant for staff asking them to convince shoppers to spend an extra 50p on their visits was mistakenly displayed in a branch window. Photos of the poster went viral with the #50pChallenge hashtag. Discounter Lidl had a [...]
