By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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How do brands pick the right sport sponsorships?

September 9, 2025

Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Spurs not for sale despite Staveley and consortium interest

September 8, 2025

Tottenham Hotspur is not for sale despite interest from Amanda Staveley, according to the Premier League side following questions over the club’s future. A statement issued by the north London club was released to quell rumours of a takeover led by former Newcastle United co-owner Staveley and her PCP International Finance investment vehicle. PCP International [...]
Ex-FA chief Alex Horne: Club game, regulator and football finance

September 7, 2025

Since September began the world of football has continued to offer talking point after talking point. The Premier League transfer window closed to bring the curtain down on a summer splurge which topped £3bn for the first time; the Independent Football Regulator published its first piece of official policy ahead of its November detachment from [...]
Independent Football Regulator launches consultation on plans

September 4, 2025

The incoming Independent Football Regulator (IFR) plans to have access to banks and law enforcement, as well as the ability to force rogue owners to sell clubs as guidance is published. The IFR published plans for a new Owners, Directors and Senior Executives’ Test, which they say will “raise standards and give powers to take [...]
London Broncos set for takeover led by NRL legend Darren Lockyer

September 4, 2025

Brisbane Broncos rugby league legend Darren Lockyer has emerged as the face of a consortium looking to take over Super League hopefuls London Broncos. Seen as one of the best rugby league players of all time, the NRL stalwart is set to lead a takeover of the Championship club in an investment boost for rugby [...]
Former FA chief: I’d have hired Klopp as England boss in a heartbeat

September 3, 2025

Former FA chief Alex Horne says he would have “hired Jurgen Klopp in a heartbeat” as the manager who did get the England job, Thomas Tuchel, looks to restore momentum to the World Cup qualifying campaign this weekend. Horne, who oversaw the hiring of Fabio Capello and Roy Hodgson as England managers, believes that former [...]
Salford Red Devils handed HMRC lifeline by tax authorities

September 3, 2025

Super League side Salford Red Devils have had a winding-up petition issued by HMRC adjourned for a second time. City AM exclusively revealed in May that the troubled rugby league club had been hit with a winding-up petition by tax authorities after it was reported that the club owed HMRC £500,000. But the petition was [...]
F1: McLaren stake sale values team at record $5bn

September 3, 2025

McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise

September 3, 2025

Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
Exclusive: England ready to halt cricket ODI over emergency alert test

September 2, 2025

England’s cricket team are ready to pause their ODI match against South Africa on Sunday to observe the government emergency alert test, City AM can reveal. The UK government will be testing its alert systems, which will cause a loud noise on all 4G and 5G phones and tablets on Sunday at 3pm regardless of [...]

Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

Bowls Club is the City’s most eccentric (and brilliant) pop-up

By: Matt Hardy

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