By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Women’s sport participation numbers surge, Royal London state

October 2, 2025

Participation numbers in women’s sport are soaring as global success inspires the next generation of athletes. More women are playing football, rugby, netball, hockey and cricket than in 2023 with big moments in women’s sport cited as key factors in getting people active. The findings, from Royal London, come a week after England’s Red Roses [...]
Private equity stakes in NFL teams could increase above 10 per cent

October 2, 2025

NFL commissioner Roger Goodell failed to rule out allowing private equity giants to buy more than the current 10 per cent limit in franchises ahead of a trio of games in London. In January the Buffalo Bills (Arctos Partners) and Miami Dolphins (Ares Management) became the first NFL franchises to sell stakes to private equity [...]
Premier League spending not suffocating Europe, insists chief

October 2, 2025

Premier League chief executive Richard Masters has denied English clubs’ unprecedented spending in the summer transfer window is “suffocating” rival football leagues. The 20 Premier League clubs spent £3bn over the summer, smashing all records for a transfer window. Their net spend was £1.2bn. This splurge was led by Liverpool, who spent over £400m, while [...]
Revolut chair Gilbert backs R360 rebel rugby league

October 1, 2025

City grandee and Revolut chairman Martin Gilbert has emerged as an investor in the rebel R360 rugby union league. Gilbert, formerly of Aberdeen Asset Management, is named on Companies House as a director of AOTG Sport Ltd alongside former Bath Rugby captain Stuart Hooper and former agent Mark Spoors, who are founders of the R360 [...]
Gallagher sponsor Super Bowl clash between Ireland and All Blacks

October 1, 2025

Insurance giant Gallagher will sponsor the Chicago rematch between the All Blacks and Ireland next month, described by many as rugby’s 2025 Super Bowl. The two rugby powerhouses famously clashed at Soldier Field in 2016, where Ireland beat New Zealand for the first time in over a century of trying, and will face off there [...]
Exclusive: Channel 4 poach Boat Race rights from BBC

October 1, 2025

The iconic Boat Race between Oxford and Cambridge Universities will leave BBC television after signing a deal with Channel 4, City AM can reveal. The rival public service broadcaster will show the men’s and women’s races on the Thames for the next five years, marking a shift away from BBC TV – which showed an [...]
Saracens: Love to hate, rugby values and mulled name change

September 30, 2025

Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Where to watch the Women’s Rugby World Cup in London

September 26, 2025

The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Newcastle’s Red Bull takeover litmus test for Prem Rugby governance

September 26, 2025

Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport

September 26, 2025

On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]

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By: Matt Hardy

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