By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Sailing’s coming home? Behind the scenes at Ineos Britannia’s bid for America’s Cup

August 28, 2024

Talking to a cyclor called Shrek wasn’t top of the to-do list when City A.M. was given access to the Ineos Britannia base in Barcelona ahead of the 37th America’s Cup. The iconic sailing contest, which starts in earnest on Thursday, dates back to 1851 when it was hosted in Britain, won by our friends [...]
Olympics and Euros fuel spike in pub and bar spending

August 19, 2024

Sporting events such as the 2024 Euros and Olympics led to an increase in spending across Britain’s bars and pubs, new data has revealed. Individual spending at bars and pubs rose by 11 per cent compared to last summer as Brits flocked to their local boozers to take in the summer of sport. The number [...]
Premier League club owners ahead of 2024/25 season

August 16, 2024

The Premier League is back and set to enthral us for yet another season. And with 20 teams eager to win titles and stay in England’s top flight, money talks. While Manchester City faces 115 financial charges and Chelsea passes 40 first team players, City A.M. have taken a look at who owns each Premier [...]
Premier League shirt sponsors as ban on gambling firms approaches

August 15, 2024

“Who are ya, who are ya, who are ya?” The age-old football chant often rings around about players and teams in the Premier League. But what about the sponsors? England’s top-flight has seen a surge in front of shirt sponsors that are unknown to the vast majority of British fans. But who are they, and [...]
Who gives a crap? Lewes FC confirm new sponsor of ‘crappiest kit of all’

August 14, 2024

Lewes FC, the world’s first gender equal football club, have announced eco toilet paper brand, Who Gives A Crap, as its new sponsor. It is claimed the kit will be the first “created by a toiled brand” as the club looks forward “to a season of clean sheets”. The two-year-deal sees the Who Gives A [...]
Premier Sports planning 24/7 rugby channel with Champions Cup at heart

August 14, 2024

Broadcaster Premier Sports are planning to create a 24/7 rugby union channel after announcing a deal to show every match of the Investec Champions Cup over the next three years. Club rugby’s top competition is moving from TNT Sports, mainly due to the Warner Bros. Discovery company making an investment into international rugby with the [...]
AI-powered semi-automated VAR set for Premier League debut

August 14, 2024

The Premier League will partner with Genius Sports Limited to produce AI-powered semi-automatic VAR for the 2024/25 season, it was announced this morning. VAR faced serious backlash last season with a number of key incidents going viral for mistakes. But the Premier League will now introduce AI-powered semi-automatic VAR, similar to the system used in [...]
NBA and Paris 2024 star Kevin Durant takes minority stake in PSG

August 14, 2024

Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]
TikTok Olympics and the Snapchat Summer: How Paris 2024 went digital

August 13, 2024

Whether it was a Peter Griffin Family Guy soundtrack on Rachael Gunn’s breaking routine or Henrik Christiansen on TikTok with his chocolate muffins, the Paris 2024 Olympic Games have been dominated by social media and digital experiences. Content has engaged audiences, sent moments viral and, at times, encouraged trolling – but Paris 2024 felt like [...]
Every Chelsea signing of the Todd Boehly era

August 13, 2024

Pedro Neto became Chelsea’s 35th signing since the club were taken over by a consortium led by Todd Boehly. It has seen the Stamford Bridge side’s squad balloon to 42 players, enough (with the academy) to field four different starting XI’s. The £4.25bn purchase of the London club has already seen four managers – Thomas [...]

The real AI risk isn’t job losses, it’s who can see what

Everton renew Stake partnership just months after Gambling Commission warning

A Midsummer Night’s Dream review: Fairy punk production doesn’t quite take flight

By: Matt Hardy

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