By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Tottenham Hotspur set for new front-of-shirt sponsor despite AIA deal

November 4, 2025

Tottenham Hotspur is ending its front-of-shirt sponsorship deal with insurance giant AIA Group Limited at the end of next season. The Hong Kong–based multinational firm has featured on the front of the north London club’s home shirts for a decade and will continue to do so until the conclusion of the 2026-2027 season. But then [...]
Fatter, lazier, more inactive: How businesses like Canterbury rely on healthy population

November 3, 2025

Canterbury is a globally recognised brand, but it relies on a healthy population to invest in pro sports deals. By the end of the decade 3bn of us could be insufficiently active – a figure not far short of the world’s population, minus Asia, right now. It is something that Simon Rowe describes as a [...]
New Principality Stadium naming rights deal ‘challenging’, says former negotiator

October 30, 2025

The timing of a new deal for the naming rights of Cardiff’s Principality Stadium has been described as “challenging for Welsh rugby” given the state of the game across the River Severn. The 73,931-capacity stadium on the banks of the Taff is the fourth largest in the UK and plays host to the Wales rugby [...]
Everton’s Hill Dickinson Stadium to host first non-football match

October 30, 2025

Everton’s Hill Dickinson Stadium is gearing up to host its first non-football sporting event as the rugby league Ashes arrives on Merseyside. The 52,000 capacity Bramley-Moore Dock venue is the newest in the Premier League, hosting its first trial match in February, and will this weekend add a new sport to its roster. England head [...]
Streaming overtakes traditional sports broadcasting, spending $12.5bn in 2025

October 29, 2025

Streaming has overtaken traditional broadcast and cable TV viewing as its biggest players have increased investment in sports rights, according to a new report. Platforms such as Dazn have pumped significant funds into showing live sport, with the sector as a whole spending $12.5bn in 2025, up 25 per cent on last year. Streaming’s share [...]
America’s Cup chaos as US entry withdraws two days before deadline

October 29, 2025

US sailing team American Magic has withdrawn from the next America’s Cup after British entry Athena and holders New Zealand signed a new commercial deal. American Magic, whose founders include Indianapolis Motor Speedway owner Roger Penske, cited issues with the present structure, insisting it “does not provide the framework for American Magic to operate a [...]
NRL and Super League hold talks over rugby stake sale

October 28, 2025

Rugby league discussions took place in London that could be instrumental in seeing the NRL purchase a stake in the Super League. Andrew Thirkill, Simon Moran and Mike Danson – owners of Hull FC, Warrington Wolves and Wigan Warriors – were reportedly part of the discussions with Australian Rugby League Commission chair Peter V’Landys and [...]
Investigation finds 150 referees with betting accounts, one individual placed 18,000 bets

October 28, 2025

A five-year investigation into referees found that over 150 were actively gambling, with one individual allegedly placing over 18,000 bets. Turkey’s football federation chief Ibrahim Ethem Haciosmanoglu claimed the half-decade investigation into officials in the country found that 371 of 571 match officials have gambling accounts with 152 of those currently active. He revealed at [...]
Chelsea co-owner Boehly part of $10bn NBA deal for LA Lakers

October 28, 2025

Todd Boehly is part of the $10bn deal to buy the LA Lakers alongside Chelsea co-owner Mark Walter. Walter had agreed to purchase a majority stake in the NBA side earlier this year in a deal that would value the franchise at $10bn. But Front Office Sports reports that Chelsea consortium frontman Boehly is part [...]
Barbarians: Inside rugby team playing All Blacks in London this weekend

October 28, 2025

The Barbarians are taking on an All Blacks XV this weekend at Premier League club Brentford’s Gtech Community Stadium in London. Rugby’s financial structure is bizarre at the best of times: on one hand you’ve got teams playing every week struggling to make ends meet, and on the other hand you’ve got the British and [...]

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By: Matt Hardy

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