Outrage is the most profitable emotion, so advertisers are trying to make you angry September 10, 2018 Warning: this article may make you angry. We know that advertising is all about evoking an emotion to make consumers feel a certain way about a product. You may think that making people happy or excited is the best way to make them buy, but marketers are realising that the most powerful tool at their [...]
Silver linings: Should investors look beyond gold for safe haven assets? September 4, 2018 When we think of a precious metal, it’s usually gold that springs to mind. While the yellow metal has a reputation for being a safe haven asset, far less attention is given to another valuable commodity: silver. Silver is often seen as gold’s poorer relation, but it still has qualities that give it “safe” status. [...]
12 Hay Hill in Mayfair shows shared workspaces are going upmarket to capture the professional crowd September 3, 2018 Coworking spaces seem to be taking over the city. Right now, the largest private-sector occupier of office space in central London isn’t a tech firm or major bank. It’s WeWork, a leading provider of shared workspaces. And coworking is big business: WeWork was valued at £27bn in June, making it the world’s second most valuable [...]
The subscription economy may be the future for businesses, as firms switch to selling outcomes rather than products August 29, 2018 When was the last time you actually bought a DVD or CD? Most likely, you subscribe to a digital streaming service, like Netflix or Spotify. Congratulations, you’re part of the burgeoning subscription economy. But this subscription-based economy isn’t just limited to entertainment media. Increasingly, both individual consumers and big businesses are finding it more convenient [...]
The Urbanologie app shows you how to live the high life like a globe-trotter August 17, 2018 Picture this. You’re on holiday in an exotic locale, travel guide in hand – probably one produced by a big brand like Lonely Planet or some other pocket guide. The pages are dog-eared from where you’ve bookmarked all of the things you want to see and do. But half the time, the recommendations made by [...]
The tech sector needs to boost gender diversity and get more women into the industry August 2, 2018 Gender diversity in the technology sector remains a hotly debated topic, amid scandals, global campaigns, and social media movements. Simply put, there is still not enough diversity. Take a look at the US. Examine the employee data for Facebook, Amazon, Apple, and Alphabet’s Google (four members of the illustrious FAANG stocks), and you will find [...]
AI in tennis may be game, set, and match for humans July 23, 2018 DURING the recent Wimbledon tennis championship, in a room beneath the courts, dozens of data scientists and sport experts sat watching all of the tournament’s matches. This was the IBM tech bunker, where computers were capturing live data about every player for every game of tennis happening above. IBM has been working with Wimbledon for [...]
Did marketers bring it home during the World Cup July 16, 2018 YESTERDAY’S final was an exciting finale to football’s greatest competition, even after the heartbreak of England losing last week’s semi-final. While France are this year’s champions, the Three Lions will have another shot at glory in four years’ time. This year’s tournament has sparked excitement in jaded fans like, well, myself. But while the football [...]
Join the movement: Why brands need to be careful when using social values July 9, 2018 OBVIOUSLY, most people start a business to make money. But being that blunt about your ambitions won’t attract customers, at least not in 2018. There are other ways to get your brand noticed, such as using snazzy product design or an eye-catching logo, but now the moral message behind a business plays a key role [...]
Make cool stuff, says Jason Kingsley, founder of video game company Rebellion July 9, 2018 VIDEO games get a bad rap. The industry is still plagued by unfair stereotypes about gamers (perpetuated by awful shows like The Big Bang Theory) and sensationalist headlines in newspapers – think of the furore over the currently popular multiplayer shooter Fortnite, with parents claiming that their children are “addicted” to the game. This knee-jerk [...]
