About Luke Graham

Luke is a Features Writer covering marketing, advertising, data & technology, and entrepreneurs.

2019 Articles

The Xmas endgame: Why retailers are wasting their money on Christmas TV adverts
The Xmas endgame: Why retailers are wasting their money on Christmas TV adverts
An estimated £6.8bn has been spent on creating and buying airtime for this year’s crop of Christmas commercials — up [...]
December 2, 2019
Food for thought: How Tastecard is helping the restaurant sector
Food for thought: How Tastecard is helping the restaurant sector
The restaurant sector is in a crisis. A combination of rising rents, food prices and wage costs, plus a decline [...]
November 25, 2019
The big problem with political advertising on social media
The big problem with political advertising on social media
With the upcoming UK General Election, the primaries for the Democratic presidential nominee in the US, and the race for [...]
November 11, 2019
If you were chancellor, what would be in your Budget?
If you were chancellor, what would be in your Budget?
Today was scheduled to be the first Budget of Boris Johnson’s premiership. The chancellor announced the Budget last month, saying: [...]
November 6, 2019
Dataminr is helping to save local journalism
Dataminr is helping to save local journalism
Journalism is in a tough spot. For decades, money and jobs in the industry have been in decline. The government’s [...]
October 31, 2019
Virtual influencers pose ethical dilemmas for the ad industry
Virtual influencers pose ethical dilemmas for the ad industry
Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled [...]
October 28, 2019
Facial recognition tech powered by AI poses a threat to society
Facial recognition tech powered by AI poses a threat to society
Facial recognition software feels like it has stepped out of the realms of science fiction and into reality. Thanks to [...]
October 24, 2019
Mercato Metropolitano's founder is a man on a mission
Mercato Metropolitano's founder is a man on a mission
The words Elephant & Castle and trendy food market don’t normally go together. It’s an area that’s unfortunately more associated with [...]
October 21, 2019
Hearthstone is caught in a Blizzard over Hong Kong protest
Hearthstone is caught in a Blizzard over Hong Kong protest
The protests in Hong Kong have featured prominently in the news cycle since kicking off in March. All across the [...]
October 17, 2019
Strong Roots' Sam Dennigan talks exporting and the environment
Strong Roots' Sam Dennigan talks exporting and the environment
Exporting is a major topic ahead of the Brexit deadline of 31 October. Hundreds of thousands of business across a [...]
October 10, 2019
World Mental Health Day: How can an app boost your wellbeing?
World Mental Health Day: How can an app boost your wellbeing?
This Thursday is World Mental Health Day. Now before you roll your eyes at yet another article discussing the importance [...]
October 8, 2019
Meet the company helping to build trust in influencer marketing
Meet the company helping to build trust in influencer marketing
It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There [...]
October 7, 2019
Uncanny valley: Explaining the rise of virtual influencers
Uncanny valley: Explaining the rise of virtual influencers
I have fallen down a social media rabbit hole. I’ve been scrolling through the feed of an online influencer called [...]
September 30, 2019
Gone phishing: How easy is it to fall for a fake email?
Gone phishing: How easy is it to fall for a fake email?
Some time ago, I received an odd email allegedly from Google, saying that it had received a request to delete [...]
September 26, 2019