Facebook Messenger and WhatsApp are becoming increasingly important to businesses October 4, 2018 When was the last time that you voluntarily made a phone call? Some of you may pretend that you prefer the human touch of chatting over the phone, but let’s be honest – phone calls are inconvenient. A ringing phone interrupts your day and train of thought, while waiting for your call to be answered [...]
The clever science behind consumer promotions at retailers and supermarkets October 1, 2018 You’ve probably never thought twice about consumer promotions – things like Buy One Get One Free (BOGOF), discount coupons, competitions, and prize draws. They’re just another marketing trick to push more products, right? But when you think about it, promotions are kind of odd. Selling two for the price of one means that a company [...]
A barrel of laughs at the Beer & Cider Marketing Awards September 24, 2018 Last Thursday night, the fourth annual Beer & Cider Marketing Awards took place, appropriately, in the Old Truman Brewery in Shoreditch – the hip part of London. The event wasn’t to award the best-tasting brews or the most successful company, but to recognise the art, creativity, and innovation that goes into advertising alcohol. This [...]
Cobra Beer founder Lord Karan Bilimoria talks curry and craft beer culture September 24, 2018 Britain loves beer. This might not be good for our wallets or our waistlines, but it’s true nonetheless. And perhaps no one knows this truth more than Lord Karan Bilimoria, founder and chairman of Cobra Beer. Cobra (slogan: “impossibly smooth”), has become something of a British institution. Not only can you find it in [...]
Cyber insurance, the Great Fire of London, and the need for digital fire fighters in the modern day September 20, 2018 A quick history lesson for you. Earlier this month, we commemorated the 352nd anniversary of the Great Fire of London, which destroyed 13,200 homes, as well as St Paul’s Cathedral. The giant Monument is a stone’s throw from the City A.M. offices. The fire blazed from 2 to 6 September, and the inhabitants of London [...]
Cyber insurance, the Great Fire of London, and the need for digital fire fighters in the modern day September 20, 2018 A quick history lesson for you. Earlier this month, we commemorated the 352nd anniversary of the Great Fire of London, which destroyed 13,200 homes, as well as St Paul’s Cathedral. The giant Monument is a stone’s throw from the City A.M. offices. The fire blazed from 2 to 6 September, and the inhabitants of London [...]
Alex Jones, brand safety, and the issue of how brands can protect themselves in a murky online world September 17, 2018 To paraphrase Game of Thrones, the internet is dark and full of terrors. We’re all aware of issues on the web: the proliferation of hate speech, fake news, offensive content, easy access to pornography or violent images, even terrorist propaganda. For individuals wanting to safely navigate the online world, it’s easy to avoid the darker [...]
Alex Jones, brand safety, and the issue of how brands can protect themselves in a murky online world September 17, 2018 To paraphrase Game of Thrones, the internet is dark and full of terrors. We’re all aware of issues on the web: the proliferation of hate speech, fake news, offensive content, easy access to pornography or violent images, even terrorist propaganda. For individuals wanting to safely navigate the online world, it’s easy to avoid the darker [...]
The decision to include international students in the migration target is a missed opportunity for sensible reform September 12, 2018 International students coming to study in the UK should still be counted in the government’s net migration target. That was the conclusion from the Migration Advisory Committee published yesterday and a disappointment to those of us who have been calling for reform. Over 750,000 students come from abroad to study here each year, paying higher fees [...]
That’s a wrap! Tortilla’s boss, Richard Morris, talks about the business of burritos September 10, 2018 London's food scene attracts all sorts. Whatever you desire, it’s not hard to find someone who’s cooking it, fusing it with other cuisines, or serving it alongside an artisanal craft beer. From pop-ups and market stalls, to Michelin-star restaurants, the capital is a hotbed of culinary creation. One such company is Mexican-food-maker Tortilla. 2018 marks [...]
