Experience success: what’s the value of experiential advertising? June 17, 2019 A few weeks ago, commuters passing through Waterloo train station were greeted with the site of a miniature Garden of Eden, where they could stop to chat with angels and demons, pick up a toffee apple, and take a picture with a live snake. This event was designed by marketing agency Experience12 to promote the [...]
Meet Blenheim Forge, the blacksmiths supplying quality kitchen knives to London’s top chefs June 10, 2019 TUCKED away in a railway arch beneath Peckham train station lies a workshop. Here, the blacksmiths of Blenheim Forge toil away making kitchen knives. But these are not just any old blades. These are handcrafted Japanese-style knives – and the cheapest model starts at £160. There’s no better endorsement for a product than knowing who [...]
Chancellor Philip Hammond’s Autumn Budget contained tricks and treats for your personal finances October 31, 2018 The move of this year’s Autumn Budget to Monday this week rather than its traditional Wednesday slot was ostensibly to give MPs more time to debate the chancellor’s proposals before the House of Commons rises for recess on 6 November. But presumably Philip Hammond also hoped to avoid some Halloween-themed headlines, which he himself alluded to [...]
The ASA watchdog is regulating the Wild West of online marketing and advertising October 29, 2018 It goes without saying that the web has revolutionised the global economy. As a source of knowledge and information, as well as a marketplace for trade, it has created jobs, fuelled innovation, and accelerated productivity (well, it has when we’re not browsing Twitter or watching Netflix). The internet has also changed advertising. The digitisation of [...]
Assassin’s Creed Odyssey review: Ubisoft’s vast Greek sandbox can’t live up to its spectacular setting October 25, 2018 Ubisoft’s Assassin’s Creed series has been around since 2007, drawing in audiences with its finely tuned mix of stealth, parkour, and open-world adventure, and sending them on a murdery tour through history. Previous games in the series have explored time periods as diverse as the Italian Renaissance, Victorian London, and everyone’s favourite part of history: [...]
Craft beer brand Brewdog is trying to mature after a tough year of marketing disasters October 22, 2018 It’s been a tough year for Brewdog, much of it the brand’s own fault. Tone-deaf advertising campaigns and PR mishaps have frustrated its fans and “equity punk” investors (I speak from personal experience – I’ve been a shareholder since 2015). The Scottish craft beer brewer, founded in 2007, is as well known for its marketing stunts as [...]
Loot boxes, video games, and others ways the gaming industry wants you to spend more money October 18, 2018 What do you get when you buy a game? You might think that, after spending hundreds of pounds on a PlayStation or Xbox console, or an expensive gaming PC, then another £50 on the latest release, you’re getting a full and complete experience. But that’s not necessarily the case. Games are very expensive to [...]
It’s Google versus Facebook in the fight for video dominance October 15, 2018 There’s a battle brewing online. In search of more views, users, and lucrative ad money, Facebook wants to take on Google and steal YouTube’s crown as the dominant video platform. The social media giant is fighting on two fronts. It launched its first assault last year with Facebook Watch, a platform effectively identical to [...]
Blockchain, Brexit, and the Irish border – how technology can help to solve this delicate problem October 11, 2018 With less than six months to go until Brexit, one of the biggest sticking points in the negotiations between Britain and the European Union remains undoubtedly the issue of the Irish border. If the UK does decide to leave the EU’s single market and customs union, it will become necessary to control and monitor goods [...]
Hiring for success with Joss Search founder and recruitment expert Sivan Joss October 8, 2018 Recruitment gets a bad rep. There’s a cliche that recruiters are wheeler-dealers, who always call at the worst time, don’t listen to what candidates or clients want, and are just scheming to get jobseekers into any role possible, regardless of whether or not they’re qualified. But while some of you reading may have had bad [...]
