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By: Ed Warner

Sports Business Columnist

All 207 Articles
  • Ed Warner: Taking part is all well and good, but compelling sport is about winning

    May 11, 2023

    “The important thing in the Olympic Games is not winning but taking part.” Really, Baron? That’s so 19th century!  I’d love to hear the thoughts of a time-travelling Pierre de Coubertin in the Stade de France at Paris 2024, or perhaps in the stands at a Premier League football match, or ringside at a heavyweight [...]

  • Ed Warner: English cricket must accept that The Hundred is dead in the water

    May 4, 2023

    England gave cricket to the world. It followed up with the generous present of T20. The Hundred, though, remains a gift unwrapped and a spurned England and Wales Cricket Board is now scrambling to secure its place in the crowded T20 world market. It’s not too melodramatic to say that the future of first class [...]

  • Ed Warner: Sport England data shows activity is falling. We need to make it easier

    April 27, 2023

    As Sport England’s latest Active Lives survey shows that we are exercising less, Ed Warner argues that we need to make participation easier. An elite athlete cadges a lift to skip a couple of kilometres of an ultra race. Tough Mudder turns Finsbury Park into a swamp and is barred from using the venue next [...]

  • Ed Warner: Demise of UK Athletics is a scandalous situation

    April 20, 2023

    I’ve largely kept my counsel on the shambles at UK Athletics since I left in 2017 but reports that the governing body is at risk of collapse have flipped my switch. Five years encompassing five chairs and six CEOs (some permanent, others interim), unnecessary politicking, pursuit of vanity projects, timidity and simple sloppiness have laid [...]

  • Ed Warner: British amateur sport must take a match to bonfire of bureaucracy

    April 13, 2023

    Different patterns of belonging in this social media age are a stiff challenge to those of us attempting to build membership rosters for sporting bodies.  What can we offer to persuade amateur athletes and casual fans to give a chunk of their identities – and a few quid from their virtual wallets – to organisations [...]

  • Ed Warner: Fear of losing to the Poms may get Australian sport its extra A$2bn

    April 6, 2023

    As an English sports fan it’s always fun when others cite your nation as their greatest rivals when they wouldn’t make your own top three. Cricket aside, such is the case with Australia.  Last week a cry from Australia’s sporting hierarchy for more financial backing from politicians caught my eye. The need to beat the [...]

  • Ed Warner: Is China about to bring Russia and its athletes in from the sporting cold?

    March 30, 2023

    The war in Ukraine doesn’t look like ending any time soon. Just as Russia is recalibrating its geopolitical and industrial relations, so the prospect of a conflict stretching years into the future will necessitate a realignment of its place in the sporting world. Asia’s warmth towards the Kremlin points a way back into the international [...]

  • I’ve seen 34 managers leave Crystal Palace and Patrick Vieira made me saddest – Ed Warner

    March 23, 2023

    In my five decades supporting Crystal Palace I’ve seen 34 managers come and go (not including caretakers). Some resigned, others were sacked or left by the euphemistic “mutual consent”. One appeared to retire only to be reappointed this week – welcome back Roy!  They ranged from the ‘aargh!’ (Alan Mullery and Steve Bruce) to God [...]

  • Lineker row offers the BBC a chance to reflect on how it does sport

    March 16, 2023

    National treasuredom isn’t codified. It is a status that creeps up on individuals, usually as they enter their twilight years. It does not reflect universal approbation, but certainly requires dissenters to be in a dwindling minority. Gary Lineker is clearly too divisive a figure to be considered a national treasure just yet, but the past [...]

  • I’m glad sport has moved on from distasteful ‘Plastic Brit’ debate – Ed Warner

    March 9, 2023

    Dazzled by Great Britain’s three golden moments at the European Athletics Indoor Championships in Istanbul last weekend, you’ll likely have missed the home nation’s unexpected victory in the women’s triple jump.  Reeling from last month’s earthquake devastation, Turkey will have drawn some comfort from Tugba Danismaz’s winning leap. And she was only ranked ninth in [...]

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