Retailers reassess how to reel in cash-strapped Brits for Black Friday November 16, 2024 As Brits’ loyalty to brands continues to erode and their commitment to seeking value continues to rise, retailers are optimising their digital presence in hopes of a bumper festive season. With online spending reaching ever-higher levels, and brand loyalty going down thanks to the increasing ease of switching between products on the internet, it’s become [...]
Google did not infringe on trademark with Youtube Shorts, rules English court October 31, 2024 Google has won a legal change over its use of 'Shorts' as a title for YouTube's video platform, created to compete with TikTok.
24 Hours in Police Custody helps Channel 4 treble Youtube views October 28, 2024 Channel 4 has tripled its UK Youtube full-episode views in 2024 as the broadcaster accelerates its social media strategy to capture new audiences. The British network’s social output has reaped 1.8bn views so far this year, driven by soaring Youtube audiences. Total views of Channel 4 content on Youtube are up 43 per cent from [...]
Big Tech is muscling broadcasters out of live sports streaming October 2, 2024 Traditional broadcasters might be starting to sweat. Live sports streaming has always been a cash cow, but the game is changing, and there are new players on the field. For years, Sky and BT ruled the arena of sports media rights but, over the past decade, Big Tech has been muscling its way into the [...]
When viral fame fades: From Binley Mega Chippy to the Spudman October 1, 2024 In March 2022, I visited fish and chip takeaway Binley Mega Chippy in my hometown of Coventry 10 minutes after it had opened for dinner, joining a growing queue of people snaking out across a tarmac car park on the side of a busy A road. A line of cars waiting for a parking spot [...]
Ofcom launches review as online news overtakes TV for first time September 10, 2024 Ofcom’s annual study shows that 71 per cent of adults in the UK now get their news online, just pipping the 70 per cent that get it on the box.
Cristiano Ronaldo launches own YouTube channel with two-letter name August 21, 2024 Cristiano Ronaldo has today launched his own YouTube channel called UR, promising that it will allow him to “engage further with his global fanbase”. The football superstar is already the most-followed person on social media platforms, a position that has helped to make him the world’s best paid athlete. On his YouTube channel, Ronaldo says [...]
Former YouTube chief executive Susan Wojcicki dies of lung cancer August 10, 2024 One of the most prominent women in tech, Wojcicki joined Google in 1999 to become one of the first few employees of the web search leader.
Bloom and Wild: How a secret CEO WhatsApp group helps boss deal with ‘isolation’ of the top job June 25, 2024 The chief executive of Bloom & Wild turned to a secret WhatsApp group with fellow founders to combat the "isolation" of being the sole head of his rapidly-expanding flower delivery business.
Click a Snap eyes AIM listing to help it pay its users for content June 24, 2024 A fledgling social media site that pays its contributors whenever someone views their images is hoping to take on the likes of Instagram and Tiktok as it explores a London float that could see it valued at £25m.