F1: Williams Racing go luxury with Carl Friedrik collection Sport Business Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]
Williams and Duracell extend Formula 1 partnership Sport Business Long-standing Formula 1 team Williams Racing have extended their partnership with Duracell. The multi-year extension sees Duracell, who initially joined the team in 2022, take their partnership beyond this season to ensure it dons the famous blue car which will next year be driven by Alex Albon and Carlos Sainz. Duracell has been credited with [...]
Williams boss James Vowles: ‘Off-track drama in Formula 1? It’s the bit I enjoy’ Interview City A.M. visits Williams Racing HQ ahead of this weekend's British Grand Prix.
HP, Visa, Aramco: Who are the main sponsors of each F1 team? April 27, 2024 The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here City A.M. has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]