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Williams Racing

  • Claire Williams on missing out on $2bn, state of F1 and MP ambitions

    Sport Business

    Six years ago, in August of 2020, Claire Williams sold her eponymous Formula 1 racing team – founded by her father in 1977 – for around $150m to US investment group Dorilton Capital. The deal cleared the team’s debts amid financial difficulties and the Covid-19 pandemic, and ensured the team would race on – keeping [...]

    Business professionals engaging in a discussion at a corporate meeting, highlighting teamwork and collaboration
  • ‘Mario Kart’ Formula 1 cars need more time, says Williams

    Sport Business

    Former Williams Racing boss Claire Williams believes Formula 1 should give drivers more time to adjust to new rules, but concedes that the sport’s chiefs often struggle to sit back and do nothing  criticism. The most radical overhaul to regulations in F1 history ahead of this season has caused more overtaking during the opening two [...]

    GettyImages 1172707982 shows a dynamic business meeting with diverse professionals collaborating around a conference table.
  • F1: Williams Racing go luxury with Carl Friedrik collection

    Sport Business

    Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]

    Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik.
  • Williams and Duracell extend Formula 1 partnership

    November 19, 2024

    Long-standing Formula 1 team Williams Racing have extended their partnership with Duracell. The multi-year extension sees Duracell, who initially joined the team in 2022, take their partnership beyond this season to ensure it dons the famous blue car which will next year be driven by Alex Albon and Carlos Sainz. Duracell has been credited with [...]

  • Williams boss James Vowles: ‘Off-track drama in Formula 1? It’s the bit I enjoy’

    July 4, 2024

    City A.M. visits Williams Racing HQ ahead of this weekend's British Grand Prix.

  • HP, Visa, Aramco: Who are the main sponsors of each F1 team?

    April 27, 2024

    The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here City A.M. has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]

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