Sorrell tells ad land to calm down about Elon Musk’s Twitter November 3, 2022 Despite the pandemonium caused by Elon Musk’s takeover of Twitter last week, there is one media mogul who seems largely unfazed by the news. S4 Capital chief and former WPP boss Sir Martin Sorrell underplayed the $44bn takeover and said that Facebook owner Meta was the one to watch when it came to the future [...]
Twitter plans to charge users $20 for blue tick verification as Musk pushes for revenue growth October 31, 2022 Elon Musk is reportedly gearing up to introduce paid verification on Twitter in a bid to drive up revenue. According to initial reports from The Verge, Twitter is currently planning to charge $19.99 for the new Twitter Blue subscription, adding to the current optional premium offering it has. According to insiders and internal correspondence seen [...]
Twitter C-suite overhaul, job cuts and a content council: Elon Musk’s first moves as new owner October 30, 2022 Twitter’s new owner Elon Musk has reportedly fired a string of top executives “for cause”, in a bid to avoid paying out lofty severance packages after finally completing a $44bn takeover. The weekend layoffs included Twitter chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief Vijaya Gadde, Reuters reported, [...]
Musk mulls ring-fencing Twitter ‘beef’ with different ‘versions’ of site October 29, 2022 Elon Musk has suggested that Twitter could be split up into maturity-rated content streams to ring-fence harmful and extreme posts, as the debate over moderation of material on the site rages on.
Sacked Twitter chiefs could pocket $122m in payouts October 29, 2022 The three top Twitter chiefs sacked by Elon Musk could be in line for payouts worth $122m, according to a research firm.
‘The bird is free’: Elon Musk’s $44bn Twitter takeover gets mixed reaction October 28, 2022 After months of uncertainty, the world’s richest man, Elon Musk, finally completed his $44bn takeover of Twitter. The billionaire entrepreneur announced the long-awaited deal, tweeting this morning: “The bird is free”. The owner of Tesla made a dramatic entrance to the company’s San Fransisco HQ on Wednesday evening carrying a porcelain basin, tweeting: “let that [...]
Elon Musk’s $44bn Twitter takeover to close on Friday October 25, 2022 Elon Musk’s contested $44bn bid for Twitter could reportedly close as soon as Friday. Musk, currently the world’s richest man, is reported to have promised bankers on a video call that the deal would be wrapped up before the end of the week, Bloomberg reported, citing people familiar with the matter. Equity investors, including Sequoia [...]
Rumour mill: Musk takeover spells mass job cuts for Twitter staff October 21, 2022 Elon Musk has told prospective investors that he plans to axe nearly 75 per cent of Twitter’s staff, as the billionaire continues to push forward with a takeover deal. According to reports from the Washington Post, although HR teams have reassured employees that mass layoffs were not coming any time soon, documents showed that plans [...]
Kanye West snaps up free speech social media firm Parler in bid to ‘change the world’ October 17, 2022 Kanye West is set to buy right-wing social media app Parler, with the vision to “change the world” with a new free speech vision. Parler was banned by both Google and Apple in 2021 after it was used during the Capitol riots in Washington DC. It was accused of the proliferation of posts on violent political [...]
A Musk move: Twitter weighs up dropping permanent bans October 12, 2022 Twitter is reportedly weighing up policy changes that could mean permanent bans on disruptive users are scrapped. The social media firm has been assessing content moderation tools for a while now, and sources told the Financial Times that this may entail axing its harshest penalty, which was famously applied to former US President Donald Trump. [...]