Rugby resists modern marketing but Les Bleus have created a blueprint Sport Business The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Toulouse minority owner: Prem Rugby franchising ‘very exciting’ Sport Business A ringfenced Prem Rugby should be seen as an exciting prospect that could one day chase down the powerhouse Top 14 league, according to a co-owner of six-time Investec Champions Cup winners Toulouse. The RFU Council voted through measures last month that ended automatic promotion and relegation from Prem Rugby to the second-tier Champ. It [...]
Dupont image rights row puts Toulouse in rugby spotlight again Sport Business French rugby giants Toulouse are facing the threat of a second salary cap-related sanction after a media investigation into star player Antoine Dupont’s image rights payments. The so-called Le Petit General has been an integral part of France and Toulouse teams in recent years but is now at the centre of a storm, alongside Stade [...]
Investec Champions Cup: How Prem Rugby can beat Top 14 budgets December 5, 2025 It seems to come around quicker every year; not Christmas but the Investec Champions Cup. Some criticise the competition – whether it is because of the inclusion of the South African United Rugby Championship teams, its availability being restricted to Premier Sports or its odd pool format – but it is the very best of [...]
French Top 14 balances financial ambition with sensible watchdog September 5, 2025 The return of Prem Rugby may be another few weeks away but action in one of Europe’s big three leagues begins this weekend. The French Top 14 is back on our screens and is an example of just how brilliant domestic rugby can be. It leverages the love of rugby among its watching public with [...]
Premier Sports to show 400 rugby games per year after new deal April 17, 2025 Premier Sports is set to show 400 rugby games per season after agreeing a new deal to broadcast the United Rugby Championship (URC). The agreement, which will last four years and take the Irish challenger brand through until 2029, will see the multi-national URC broadcast on a dedicated Premier Sports Rugby channel alongside the likes [...]
Investec Champions Cup Barometer: Munster marching on January 27, 2025 In the lead up to the 2024-25 Investec Champions Cup round of 16, City A.M. has put together a barometer in partnership with Investec to assess which teams are hot – and which are not – ahead of April’s knockouts. Team of the week: Munster, Ireland They may have been facing bottom-of-the-league Dragons in the [...]
Vannes shows Top 14 and France are doing it right. England should learn December 17, 2024 Matt Hardy went to Vannes this December and saw exactly why French rugby and the Top 14 is exactly what every league should aim for. Rounding a grand piano in the courtyard of a music school to reach the turnstiles at the Stade de La Rabine is not something you’d expect – posh boy stereotypes [...]