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The Apprentice

  • How reality TV is shaping a new generation of entrepreneurs

    May 3, 2025

    Shows like The Apprentice have shown business makes for great TV, but they're also shaping a generation of entrepreneurs.

  • Alan Sugar’s empire hails record profit despite falling sales

    March 11, 2025

    A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been revealed. Amshold Trading has reported a pre-tax profit of £10.8m for the 12 months to 30 September, 2024, up from the £8.4m it achieved in the prior period. However, new accounts filed with Companies [...]

  • Alan Sugar: The Apprentice star sells entire stake in recruitment firm

    March 5, 2025

    Lord Alan Sugar has sold his entire stake in an engineering and technology recruitment agency which he has backed for more than four years. Hernshead Group was set up by Tom Johnson in 2019 who shortly afterwards persuaded Lord Alan Sugar to invest despite him not going on hit BBC One show, The Apprentice. Johnson [...]

  • ‘I won The Apprentice nearly 20 years ago!’: Tim Campbell on his career since

    January 16, 2025

    Tim Campbell was crowned the first ever winner of The Apprentice. We catch up with him this week to find out about the rest of his career.

  • Alan Sugar’s property empire returns to profit after huge loss

    November 25, 2024

    The Apprentice star Lord Alan Sugar’s property empire returned to the black during its latest financial year after recovering from a huge loss, it has been revealed. Amshold, the company which Lord Sugar holds his property investments, achieved a pre-tax profit of £932,000 for the 12 months to 30 June, 2024. The latest figure, revealed in [...]

  • ‘You’re fired’: The Apprentice star Lord Alan Sugar accused of treating Parliament with contempt

    September 5, 2024

    Lord Alan Sugar, the star of BBC One hit The Apprentice, has been accused of treating Parliament with “contempt”. The business tycoon was told “You’re fired” in a row over his long-running failure to take part in proceedings in the House of Lords. Lord Sugar was given a dose of his own boardroom medicine after [...]

  • A sweet deal: Pricey central London pad once owned by Lord Sugar goes up for sale

    July 27, 2024

    The lavish London pad once owned by star of The Apprentice star Lord Sugar is up for sale, but it will set you back quite a lot. The property – on the corner of Old Park Lane and Piccadilly – comes with a price tag of £26m, after having recently-been refurbished. It spans more than [...]

  • Lord Alan Sugar invests in The Apprentice star’s business

    June 21, 2024

    Lord Alan Sugar has formally invested in the company run by a star of the latest series of The Apprentice.

  • The Apprentice: Former winner’s company once backed by Lord Sugar at risk of being shut down

    May 22, 2024

    A company set up by a former winner of The Apprentice and previously backed by Lord Alan Sugar is at risk of being forcibly shut down.

  • The Sunday Times Rich List: Alan Sugar climbs the ranks

    May 17, 2024

    Lord Alan Sugar is worth an estimated £1.082bn, according to The Sunday Times Rich List. The frontman for BBC’s smashit The Apprentice came in at 159th on the annual list, up from 165th last year. 

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