How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
Wimbledon prize money 2024: How much can players earn at the Grand Slam? July 13, 2024 The prize pot for the championships has doubled in 10 years.
Gareth Southgate in line for 10 times bigger Euro 2024 bonus than England players July 12, 2024 Should they succeed and win a first major tournament since 1966, the Football Association will receive around £24m from governing body Uefa.
Sir Jim Ratcliffe’s investment cost Manchester United more than £30m July 10, 2024 Ineos boss Ratcliffe completed his purchase of 27.7 per cent of United earlier this year.
Run to Euro 2024 semi-finals triggers 1,300 per cent increase in England shirt sales July 9, 2024 The penalty shoot-out victory over the Swiss coincided with a 1,341 per cent uptick in sales.
How many medals can Team GB win at the Olympics? UK Sport has its say July 8, 2024 UK Sport has set itself modest medal targets for Paris 2024 as they aim to match their performance from Tokyo 2020. The sporting body, which helps fund Olympic success for Team GB athletes, has confirmed medal ranges of 50 to 70 for the Olympic Games and 100 to 140 for the Paralympics. The Olympic figure [...]
How much does it cost to watch F1 at Silverstone? Too much? July 5, 2024 The British Grand Prix weekend is in full flow with Sunday’s race set to be the crescendo of four days of action at SIlverstone in Northamptonshire. But the immensely popular race is getting more expensive. A four-day pass will set you back over £400 with general admission tickets to Sunday’s race at £300. At the [...]
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.
How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon July 1, 2024 Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers.
Aston Villa sell Douglas Luiz as Premier League clubs race to beat PSR deadline June 30, 2024 Villa, Chelsea, Leicester and West Ham have completed a swathe of transfers just in time.