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Sports marketing

  • ‘Not our intention’: Adidas and German football chiefs respond to ‘Nazi kit’ row

    April 2, 2024

    The design was called 'very questionable' by historians.

  • Ed Warner: What Ivan Toney and Shohei Ohtani say about sport and gambling

    March 28, 2024

    From football to baseball, sport is intertwined with betting.

  • Football regulator is reminder of uneasy link between class, control and the game

    March 23, 2024

    Is football the game of the people, or the game that controls the people?

  • Ed Warner: Horse racing has a potent calling card – but needs urgent change

    March 21, 2024

    Our sport business columnist tackles falling crowds at the races.

  • Lessons for brands after Rihanna’s Instagram posts hit bum note for Puma

    March 18, 2024

    When celebrity collaborations go wrong.

  • Ed Warner: The future of athletics is fluid but ripe with opportunity

    March 7, 2024

    Will Michael Johnson show the way for athletics chiefs, asks our columnist?

  • Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing?

    March 6, 2024

    They aren't the first football team to try this, with mixed results.

  • How Formula 1 is looking beyond Drive to Survive in search for new fans 

    February 28, 2024

    Ahead of the new season, a look at how F1 has turned to celebrities and streaming for further growth.

  • Redwood Bank founder Jonathan Rowland aiming to corner padel market with R3 Sport

    February 27, 2024

    R3 Sport counts leading British players as co-founders and investors.

  • Ed Warner: On bad actors and their pernicious influence on so many sports

    February 22, 2024

    Our columnist on rogues who taint sport, plus FA Cup maths, Rwanda, Tracey Crouch MP and Jilly Cooper.

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