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Sports marketing

  • Commonwealth Games to decide on next host in May

    April 8, 2024

    It said that it aims to announce a host in May.

  • ‘Not our intention’: Adidas and German football chiefs respond to ‘Nazi kit’ row

    April 2, 2024

    The design was called 'very questionable' by historians.

  • Ed Warner: What Ivan Toney and Shohei Ohtani say about sport and gambling

    March 28, 2024

    From football to baseball, sport is intertwined with betting.

  • Football regulator is reminder of uneasy link between class, control and the game

    March 23, 2024

    Is football the game of the people, or the game that controls the people?

  • Ed Warner: Horse racing has a potent calling card – but needs urgent change

    March 21, 2024

    Our sport business columnist tackles falling crowds at the races.

  • Lessons for brands after Rihanna’s Instagram posts hit bum note for Puma

    March 18, 2024

    When celebrity collaborations go wrong.

  • Ed Warner: The future of athletics is fluid but ripe with opportunity

    March 7, 2024

    Will Michael Johnson show the way for athletics chiefs, asks our columnist?

  • Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing?

    March 6, 2024

    They aren't the first football team to try this, with mixed results.

  • How Formula 1 is looking beyond Drive to Survive in search for new fans 

    February 28, 2024

    Ahead of the new season, a look at how F1 has turned to celebrities and streaming for further growth.

  • Redwood Bank founder Jonathan Rowland aiming to corner padel market with R3 Sport

    February 27, 2024

    R3 Sport counts leading British players as co-founders and investors.

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