How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Exclusive: England ready to halt cricket ODI over emergency alert test September 2, 2025 England’s cricket team are ready to pause their ODI match against South Africa on Sunday to observe the government emergency alert test, City AM can reveal. The UK government will be testing its alert systems, which will cause a loud noise on all 4G and 5G phones and tablets on Sunday at 3pm regardless of [...]
Apollo Global Management to launch £3.75bn sport investment vehicle September 2, 2025 New York-based Apollo Global Management is reportedly planning to launch a £3.75bn investment vehicle focused on sport. The firm, which has around £600bn in assets under management, is set to invest permanent capital into sport for the first time with the new fund. Having previously held talks with LaLiga club Atletico Madrid about acquiring a [...]
Premier League: Is football the closest sport to perfection? August 14, 2025 Football never seems to go away. Between international tournaments, transfer sagas and pre-season tours, the game hums year-round. But last weekend’s EFL fixtures and this weekend’s Premier League matches mark something more definitive: the start of the new English season. The return of tribal loyalties, tactical debates, and the weekly rhythm that defines so many [...]
Fayder: The fan and athlete platform tackling sport’s funding problem August 11, 2025 Vwaire Obukohwo dreams of rowing for Team GB at the LA 2028 Olympics, although her more immediate concern is how she will afford her weekly food shop. Like many elite athletes, the 23-year-old from south-west London receives some central funding to pursue the ambition of representing her country on the biggest stage. But funding has [...]
Exclusive: Premier League data partner Genius expands portfolio August 1, 2025 The Premier League’s data and technology partner, Genius Sports, has secured a deal to provide the official betting data rights for 18 other top football leagues across Europe. As part of a long-term agreement with the European Leagues Association, Genius Sports will use AI technology to capture and distribute official betting data for a wide [...]
Revolut enters F1 with title sponsorship of new Audi team July 30, 2025 Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]
Exclusive: Arsenal star joins athlete investors in UK fitness brand Hytro July 30, 2025 Arsenal star Jurrien Timber has joined a growing group of athletes investing in Hytro, the UK-based blood flow restriction brand used by leading sports teams and space missions. Timber, his twin brother Quinten, who is also a Netherlands international, and NFL player Benjamin St-Juste, a cornerback for the LA Chargers have all made investments via [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Lions profit share gives players buy-in and shows the future of rugby July 25, 2025 British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere. This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]