Investment bank Jefferies becomes new sponsor of Varsity Matches September 14, 2021 Investment banking firm Jefferies has been announced as the title sponsor of the Varsity Matches, as the Oxford v Cambridge rivalry marks 150 years. In addition to the new sponsor, the varsity games will now take place on the Saturday after the conclusion of the Six Nations in a bid to attract a new audience. [...]
London Irish target millennial rugby fans with Netflix-style monthly ticket subscription for home games September 14, 2021 Premiership Rugby club London Irish have launched a monthly ticket subscription service in an attempt to woo millennials ahead of the new season. Prices start from £30 per month for adults and £9 for children and include entry to all league and cup games at the Exiles’ new stadium, as well as all perks afforded [...]
Opinion: England cricket chiefs should fight to reschedule fifth Test with India and reject alternative offer of two Twenty20 internationals September 13, 2021 England and India should today have been concluding the fourth day of the fifth Test in a series which reminded everybody that there is space for five-day cricket among the razzle-dazzle of The Hundred. Instead, the Test was called off. Covid concerns from India, similar to those expressed by England in South Africa last year, [...]
Emma Raducanu Instagram and Twitter following rockets by more than 1m during run to US Open title September 13, 2021 Emma Raducanu is reaping the rewards of her US Open success with more than 1m new social media followers. The teenage British tennis player, who won her first Grand Slam in New York on Saturday, began the tournament with around 400,000 Instagram followers. By Monday, that number had soared to more than 1.6m. Raducanu has [...]
Lewis Hamilton: Halo saved my life in crash with Max Verstappen at Italian Grand Prix September 13, 2021 Lewis Hamilton has praised Formula 1’s halo safety device for saving his life in a crash with rival Max Verstappen at the Italian Grand Prix on Sunday. Verstappen’s Red Bull card landed on top of Hamilton’s Mercedes as the pair’s World Championship battle spilled over while cornering at Monza. Verstappen’s rear right wheel brushed the [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale US Open triumph September 13, 2021 Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley became the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she beat fellow teenager Leylah Fernandez on [...]
Daniil Medvedev wins US Open to land maiden major, prompt ‘dead fish’ celebration and deny Novak Djokovic a calendar sweep of grand slam titles September 13, 2021 Daniil Medvedev dashed Novak Djokovic’s bid for a calendar year clean sweep of Grand Slam titles at the final hurdle and won his own maiden major at the US Open last night. The Russian, 25, beat an emotional Djokovic 6-4, 6-4, 6-4 to complete a breakthrough fortnight in which he only dropped one set at [...]
US Open prize money 2021: Record sum to be shared at most lucrative tournament in tennis but winners’ share is down again September 10, 2021 The US Open continues to offer the biggest payday in tennis despite cutting the winners’ prize money again in 2021. Whoever triumphs in the women’s and men’s singles finals this weekend in New York will pocket $2.5m, $100,000 more than the champions of Wimbledon banked this summer. But as with all of the Grand Slam [...]
Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale run at the US Open September 10, 2021 Emma Raducanu’s fairytale run at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley could become the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she faces fellow teenager Leylah Fernandez [...]
Barcelona suffer another financial blow with Rakuten set to pull plug on €30m-a-year shirt sponsorship September 9, 2021 Japanese e-commerce giant Rakuten is to end its €30m-a-year sponsorship of Barcelona at the end of the season, according to reports. The development is another blow for the beleaguered titans of Spanish football, who are more than £1bn in debt and lost star player Lionel Messi this summer. Rakuten has been the main shirt sponsor [...]