Why Spain’s LaLiga believes Uefa and other leagues should follow its lead October 1, 2021 Spain has a long and rich tradition of shaping how football is played. It has given us the great Real Madrid sides of the 1950s; Pep Guardiola and his all-conquering Barcelona; the national team who swept all major men’s international tournaments from 2008 to 2012; tiki-taka. Britain may be the birthplace of the game but [...]
Why athletics needs a silver bullet in the form of private investment September 30, 2021 The results are just in, and they don’t make for easy reading. World Athletics posted a small financial surplus in 2020, but only because Russia coughed up a fine for its doping misdemeanours. W hat’s worrying is the long steady decline in the reserves of track and field’s governing body. For the sake of the [...]
Juventus v Chelsea: Fallen Old Lady setting out on road to recovery September 29, 2021 Juventus have endured a more turbulent year than most clubs yet there ought to be some spring back in the step of the Old Lady when they face Chelsea in the Champions League on Wednesday. Over the last few days, the most successful team in the history of Italian football have recorded significant victories off [...]
Paris Saint-Germain boast bigger stars but Man City have found better way to spend their billions September 27, 2021 The subplots will be as numerous as the superstars when Paris Saint-Germain host Manchester City in the Champions League on Tuesday evening. It’s Qatar v Abu Dhabi in the battle of the state-backed modern-day mega-clubs. Mauricio Pochettino v Pep Guardiola. El Cashico, if you absolutely must. Fitness permitting, and perhaps most intriguingly of all, it [...]
Exeter’s chief problem: Why did they start Premiership Rugby season without a main sponsor? September 25, 2021 Last weekend, Exeter Chiefs’ Premiership campaign began with a 34-19 loss at Leicester Tigers. Remove the result, the return of the roaring terraces and professional rugby’s big kick-off, and you may have noticed a commercial anomaly in the away side’s kit: Exeter’s shirt was missing a main sponsor. Little more than a year ago, Chiefs [...]
Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal September 23, 2021 Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]
Rugby Europe Super Cup: New second-tier competition for clubs from Israel, Belgium and Russia kicks off effort to raise standard in emerging nations September 23, 2021 It largely slipped under the radar here but across the continent last weekend the Rugby Europe Super Cup kicked off its inaugural season. The competition for emerging rugby nations saw teams from the Netherlands, Belgium, Portugal, Spain and Russia clash in the opening round. But just what is the Rugby Europe Super Cup, and why [...]
Ryder Cup 2021: History shows that being the underdog has never stopped Europe, who have upset the odds in five of the last nine matches with the USA September 22, 2021 Anyone paying even the slightest attention to this week’s Ryder Cup cannot have missed the fact that the USA are red-hot favourites. Steve Stricker’s team boast eight of the world’s top 10 players and have home advantage,a factor likely to be amplified by the Covid-enforced absence of many European fans. Listen to some of the [...]
Eddie Jones’ squad offers glimpse into England’s World Cup future September 21, 2021 Eddie Jones has given a glimpse of his plans for the Rugby World Cup in 2023 after England’s head coach excluded several senior players from his autumn training squad. The Vunipola brothers, Billy and Mako, plus George Ford, Jamie George and the injured Elliot Daly were omitted from the 45-man squad, who are set to [...]
Legal Q&A: What uncertainty around the Ashes means for England, the players, contracts, sponsors and broadcasters September 21, 2021 Lawyer Jamie Horner examines the legal issues around this winter’s Ashes series between England and Australia, which remains in the balance due to Covid-19 restrictions Down Under. What are some of the key legal issues around this Ashes series? The key issue is the difference between Covid-19 restrictions in the UK and the more draconian [...]