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Sport Business

  • Paris Saint-Germain boast bigger stars but Man City have found better way to spend their billions

    September 27, 2021

    The subplots will be as numerous as the superstars when Paris Saint-Germain host Manchester City in the Champions League on Tuesday evening. It’s Qatar v Abu Dhabi in the battle of the state-backed modern-day mega-clubs. Mauricio Pochettino v Pep Guardiola. El Cashico, if you absolutely must.  Fitness permitting, and perhaps most intriguingly of all, it [...]

  • Exeter’s chief problem: Why did they start Premiership Rugby season without a main sponsor?

    September 25, 2021

    Last weekend, Exeter Chiefs’ Premiership campaign began with a 34-19 loss at Leicester Tigers. Remove the result, the return of the roaring terraces and professional rugby’s big kick-off, and you may have noticed a commercial anomaly in the away side’s kit: Exeter’s shirt was missing a main sponsor. Little more than a year ago, Chiefs [...]

  • Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal

    September 23, 2021

    Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]

  • Rugby Europe Super Cup: New second-tier competition for clubs from Israel, Belgium and Russia kicks off effort to raise standard in emerging nations

    September 23, 2021

    It largely slipped under the radar here but across the continent last weekend the Rugby Europe Super Cup kicked off its inaugural season. The competition for emerging rugby nations saw teams from the Netherlands, Belgium, Portugal, Spain and Russia clash in the opening round. But just what is the Rugby Europe Super Cup, and why [...]

  • Ryder Cup 2021: History shows that being the underdog has never stopped Europe, who have upset the odds in five of the last nine matches with the USA

    September 22, 2021

    Anyone paying even the slightest attention to this week’s Ryder Cup cannot have missed the fact that the USA are red-hot favourites. Steve Stricker’s team boast eight of the world’s top 10 players and have home advantage,a factor likely to be amplified by the Covid-enforced absence of many European fans. Listen to some of the [...]

  • Eddie Jones’ squad offers glimpse into England’s World Cup future

    September 21, 2021

    Eddie Jones has given a glimpse of his plans for the Rugby World Cup in 2023 after England’s head coach excluded several senior players from his autumn training squad. The Vunipola brothers, Billy and Mako, plus George Ford, Jamie George and the injured Elliot Daly were omitted from the 45-man squad, who are set to [...]

  • Legal Q&A: What uncertainty around the Ashes means for England, the players, contracts, sponsors and broadcasters

    September 21, 2021

    Lawyer Jamie Horner examines the legal issues around this winter’s Ashes series between England and Australia, which remains in the balance due to Covid-19 restrictions Down Under. What are some of the key legal issues around this Ashes series?         The key issue is the difference between Covid-19 restrictions in the UK and the more draconian [...]

  • Anthony Joshua signs new deal committing to Eddie Hearn’s Matchroom Boxing for the rest of his career

    September 21, 2021

    British boxing superstar Anthony Joshua has ended speculation about a split from Matchroom by committing to a new deal with the promoter for the rest of his career. Joshua signed the contract today, five days before his heavyweight world title defence against Oleksandr Usyk at the Tottenham Hotspur Stadium in London. “I have heard that [...]

  • Legal Q&A: How referees’ pay could be hit by a tax dispute with HMRC and why this could have wide-reaching effects on the gig economy

    September 21, 2021

    Lawyer Kevin Barrow explores the implications of an ongoing case between referees and HMRC. What’s this case about? It’s about whether PGMOL (Professional Game Match Officials Limited) needs to deduct income tax and National Insurance Contributions (NICs) from payments it makes to referees whom it has engaged on a self-employed “gig worker” basis to officiate at [...]

  • Exeter’s chief problem: Why don’t they have a main sponsor?

    September 20, 2021

    On Saturday, Exeter Chiefs’ Premiership campaign began with a 34-19 loss at Leicester Tigers. Remove the result, the return of the roaring terraces and professional rugby’s big kick-off, and you may have noticed a commercial anomaly in the away side’s kit: Exeter’s shirt was missing a main sponsor. Little more than a year ago, Chiefs [...]

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