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      Richard Branson with Team GB athletes holding a London to Los Angeles boarding pass by a Virgin Atlantic plane.

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Sport Business

  • Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale US Open triumph

    September 13, 2021

    Emma Raducanu’s fairytale triumph at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley became the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she beat fellow teenager Leylah Fernandez on [...]

  • Daniil Medvedev wins US Open to land maiden major, prompt ‘dead fish’ celebration and deny Novak Djokovic a calendar sweep of grand slam titles

    September 13, 2021

    Daniil Medvedev dashed Novak Djokovic’s bid for a calendar year clean sweep of Grand Slam titles at the final hurdle and won his own maiden major at the US Open last night. The Russian, 25, beat an emotional Djokovic 6-4, 6-4, 6-4 to complete a breakthrough fortnight in which he only dropped one set at [...]

  • US Open prize money 2021: Record sum to be shared at most lucrative tournament in tennis but winners’ share is down again

    September 10, 2021

    The US Open continues to offer the biggest payday in tennis despite cutting the winners’ prize money again in 2021. Whoever triumphs in the women’s and men’s singles finals this weekend in New York will pocket $2.5m, $100,000 more than the champions of Wimbledon banked this summer. But as with all of the Grand Slam [...]

  • Emma Raducanu: British tennis sensation set to be inundated with sponsor offers following fairytale run at the US Open

    September 10, 2021

    Emma Raducanu’s fairytale run at the US Open has not only made her the new darling of British tennis but also among the hottest properties in sport for sponsors. The 18-year-old from Bromley could become the first Englishwoman to win a Grand Slam since Virginia Wade in 1977 when she faces fellow teenager Leylah Fernandez [...]

  • Barcelona suffer another financial blow with Rakuten set to pull plug on €30m-a-year shirt sponsorship

    September 9, 2021

    Japanese e-commerce giant Rakuten is to end its €30m-a-year sponsorship of Barcelona at the end of the season, according to reports. The development is another blow for the beleaguered titans of Spanish football, who are more than £1bn in debt and lost star player Lionel Messi this summer. Rakuten has been the main shirt sponsor [...]

  • Usain Bolt: I considered athletics comeback for Tokyo 2020 Olympics but my coach talked me out of it

    September 9, 2021

    World’s fastest man Usain Bolt has revealed that he was talked out of making a comeback at the Tokyo 2020 Olympics. Bolt, who won the men’s 100m and 200m titles three Games in a row, bowed out from athletics after the 2017 World Championships in London. But the Jamaican says he had second thoughts in [...]

  • Paris Saint-Germain hit back at LaLiga boss Javier Tebas in increasingly bitter war of words with Spanish football league chief

    September 8, 2021

    Paris Saint-Germain have hit back at LaLiga boss Javier Tebas after he labelled them “enemies” and “as dangerous as the European Super League”. The outspoken Spanish league chief, a long-standing critic of the spending of PSG and Manchester City, also derided the French club’s signing of Lionel Messi at the age of 34. In a [...]

  • Tickets go on sale for Birmingham 2022 Commonwealth Games – including track cycling in London

    September 8, 2021

    Tickets for the Birmingham 2022 Commonwealth Games, the biggest multi-sport event to be held in Britain since the Olympics, have gone on sale today. Prices start at £15 for adults and £8 for children, with more than 1m seats being offered at £22 or less. London’s Lee Valley Velopark is staging the track cycling events [...]

  • Manchester City and Leeds United chiefs hit back at Fifa bid for more frequent World Cups

    September 8, 2021

    Manchester City and Leeds United chiefs have joined the chorus of opposition towards Fifa’s plans to stage the World Cup every other year. City chief executive Ferran Soriano told The Times: “There is no space [in the calendar] for anything. No room at all. The players cannot play more games, for sure.” Leeds chairman Andrea [...]

  • Financial Fair Play is not about making football more competitive, says one of the executives behind the new rules

    September 7, 2021

    Proposed changes to European football’s Financial Fair Play (FFP) rules will not address concerns about competitive balance, says one of the executives involved. New regulations involving a salary cap and luxury tax are set to replace the current, 10-year-old framework, which is loosely based on breaking even. Economists and legal experts have warned that the [...]

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