Exclusive: Sportradar signs major new NBA betting data deal November 17, 2021 Sports data giant Sportradar has continued its spree of major deals by signing a new contract with the NBA until 2031, City A.M. can reveal. The agreement, announced today, will see the Swiss company provide betting data to the world-leading basketball competition on an exclusive basis. The eight-year deal extends Sportradar’s current arrangement with the [...]
Chelsea Digital Ventures: The tech business spun out of a football club November 17, 2021 Look closely next time Romelu Lukaku or Pernille Harder takes a mid-match drink and you may notice something that marks Chelsea out from other football clubs. Because instead of taking a swig from a bottle of Lucozade, or another well known sports hydration brand, players at the west London club have their own in-house product. [...]
British No1 Makin targeting triumph in his 100th senior squash tournament November 16, 2021 British No1 squash player Joel Makin is hoping to go all the way at this year’s Canary Wharf Classic when he plays his opening match against Saurav Ghosal tonight. The 27-year-old Welshman will be playing his 100th senior tournament after a solid series of results in recent months that has seen him reach the final [...]
Squash Classic in full flow as director Garner aims for lasting legacy November 15, 2021 Penned into a glass box, four see-through walls surrounding you and a live audience on three sides. To many people, that would be the stuff of nightmares. But for the world’s best squash players, it’s one of the crown jewels of the year. Now into its 18th edition, the Canary Wharf Classic has grown from [...]
‘F*** them all’: Lewis Hamilton delivers supreme recovery drive from last to fifth at Brazilian Grand Prix November 14, 2021 Lewis Hamilton declared his fading bid to win a record eighth championship is “not over yet” as he delivered a supreme recovery drive from last to fifth in Saturday’s sprint race at the Brazilian Grand Prix. Hamilton’s title tilt was dealt a major setback after he was excluded from Friday’s qualifying and thrown from first [...]
Ed Warner: Why sponsors should beat a path to Yorkshire November 11, 2021 Yorkshire County Cricket Club might just be the most exciting sponsorship proposition right now. Mired in a racism crisis of its own making, deserted by its full roster of corporate partners, staring down the barrel of a parliamentary select committee, investigated by the Equality and Human Rights Commission – but with a new chair and [...]
European Tour to rebrand as DP World Tour November 9, 2021 The European Tour has announced that it will rebrand as the DP World Tour from next season. The move will see the tour’s total prize money top $200m for the first time and comes amid renewed efforts from Saudi Arabia to lure the world’s top players to a new breakaway circuit. “This is hugely significant [...]
The light fantastic: How Okkulo is looking to ‘re-code’ athletes’ vision November 9, 2021 Filmmaker Mel O’Connor has had quite the story arc. He quit his job on Emmerdale and turned down work on an Idris Elba movie to follow his dream of developing an altogether different kind of visual experience. The result is a product, Okkulo, that he believes can not only revolutionise sport science but may also [...]
BT Sport retains exclusive UK rights to show men’s and women’s Ashes November 8, 2021 BT Sport has confirmed that it will have exclusive UK broadcast rights for the upcoming England men’s and women’s Ashes series in Australia. It will also show the one-day and Twenty20 series that follow the men’s Ashes early next year as part of a new four-year deal with Cricket Australia. “We loved bringing the highs, [...]
Barclays, Innocent and Ecotricty named in new ‘sport for good’ index November 8, 2021 Barclays and drink maker Innocent are among five British companies to be named on the inaugural Laureus Sport for Good Index, which will be announced today. Energy providers Octopus and Ecotricity and renewable running shoe brand Hylo Athletics are the other UK companies on the global list of brands that deliver social or ecological impact [...]