Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
The strange case of The Hundred: a North-South divide? January 1, 2022 Recently this country has been roughly split down the middle on, well, virtually everything. Opinions are polarised and if there’s a fence in the middle, we’re damn well not sitting on it. Summer 2021 saw a new concept dividing the nation. Sports fans, I give you the strange case of The Hundred. Unlike most cricket [...]
Deloitte’s sport business forecast: Women’s football to reach new heights in 2022 December 31, 2021 This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19 of the top 20 revenue [...]
Best of 2021: Why Saudi Arabia bought Newcastle United December 27, 2021 In this article, originally published in October, sports business expert Professor Simon Chadwick explains the strategic background to the takeover of Newcastle United by a consortium headed by Saudi Arabia’s Public Investment Fund – and why it about much more than football. After years of speculation, prevarication and consternation, Saudi Arabia has at last sealed [...]
Best of 2021: Forest Green owner Dale Vince on saving the planet, one match at a time December 26, 2021 In this interview from March 2021, pioneering eco-entrepreneur Dale Vince discusses the rise of the football club he owns, Forest Green Rovers, the world’s first vegan and carbon-neutral team, who play on an organic pitch in kits made of recycled coffee beans. With a large green Union Jack behind him and a casually dishevelled appearance, [...]
Best of 2021: Lewes FC, the football club of the future? December 25, 2021 In this article from March 2021, Frank Dalleres speaks to Maggie Murphy, general manager and now CEO of Lewes FC about the club’s pioneering stance on equal pay, how a purpose-led approach can attract commercial partners, and bold plans for the future. They take pride in doing things differently at Lewes FC, the small football [...]
Ed Warner: Sport must be proactive in protecting its stars from abuse December 23, 2021 If you see me reaching for the remote to watch BBC Sports Personality of the Year in 2022, you know what to do. I was delighted that our gold medal winning GB Wheelchair Rugby team was nominated for the Team of the Year last weekend, alongside an illustrious bunch of trophy winners from other sports, [...]
‘Zombie clubs’ on rise as Covid doubles football teams in distress December 22, 2021 Football finance experts have warned of a rise in “zombie clubs” as a result of Covid-19 restrictions slashing teams’ income. The number of English clubs in financial distress doubled from 17 to 34 in the six months after stadiums closed in March 2020, a new report by insolvency firm Begbies Traynor found. Derby County and [...]
The Cathedral: Striking new home of AC Milan and Inter Milan revealed December 22, 2021 Italian football giants AC Milan and Inter Milan have revealed plans for their striking new stadium, called The Cathedral, which will replace their iconic current home, the San Siro. The winning design was drawn up by architects Populous, who also created the new Wembley Stadium, the London 2012 Olympic Stadium, Arsenal’s Emirates Stadium and the [...]
Tennis star Emma Raducanu signs high-flying deal with British Airways December 22, 2021 Emma Raducanu announced yesterday that she has signed a lucrative deal to promote British Airways.