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Sport Business

  • Teenage figure skating star Valieva cleared to compete at Winter Olympics

    February 14, 2022

    Teenage Russian figure skater Kamila Valieva has been cleared to continue competing at the Beijing 2022 Winter Olympics despite a failed drug test. The Court of Arbitration for Sport (Cas) ruled that Valieva’s provisional suspension could be lifted, meaning the 15-year-old is free to go for gold in the women’s individual event tomorrow.  But Valieva [...]

  • Manchester United sign blockchain platform Tezos as training kit sponsor

    February 10, 2022

    Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]

  • Tottenham Hotspur call on fans to stop using Y-word

    February 10, 2022

    Tottenham Hotspur have called on fans to stop using the Y-word following an in-depth consultation on the controversial issue. The Premier League club, which has historically had close links with the Jewish community, said the move would help “every one of our supporters to feel included in the matchday experience”. “It is clear the use [...]

  • Ed Warner: Spare a thought for golfers locked out of Saudi Arabia and Greg Norman’s gilded cage

    February 10, 2022

    In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]

  • Why Team GB athlete Lorraine Ugen started her own sportswear brand Unsigned

    February 9, 2022

    British track and field star Lorraine Ugen is launching her own self-funded sportswear brand, Unsigned, for athletes without sponsorship contracts. World, European and Commonwealth Games medallist Ugen wants the label to highlight the growing number of athletes who don’t have endorsement deals. The long jump and sprint specialist, 30, also hopes the budding business can [...]

  • Sponsors and Peta round on West Ham over Zouma

    February 9, 2022

    West Ham United sponsor Experience Kissimmee says it is “evaluating its relationship” with the club after it failed to suspend Kurt Zouma for apparently abusing an animal. The Hammers picked Zouma for last night’s Premier League match against Watford despite earlier condemning footage of him kicking and hitting a cat. Animal protection group Peta, meanwhile, [...]

  • Fifa Club World Cup: Chelsea set for competition that football doesn’t know what to do with

    February 8, 2022

    For Wednesday afternoon, when they take on Asian champions Al Hilal in the semi-finals, the Fifa Club World Cup will be the focus of Chelsea’s attention. In a season in which the Blues could in theory still win five trophies, however, it is harder to say where the competition ranks among their priorities.  Such is [...]

  • Spotify set for £237m Barcelona sponsorship deal

    February 8, 2022

    Spotify are close to agreeing a sponsorship deal with Barcelona that would be among the biggest in football, according to reports in Spain. The music streaming platform would pay the Catalan club €280m (£237m) over three years, said radio station RAC1. In return Spotify would get naming rights to Barcelona’s stadium, which would be rebranded [...]

  • Why UK and Ireland want Euro 2028 bid instead of 2030 World Cup

    February 7, 2022

    The UK and Ireland have abandoned plans to bid to host football’s 2030 World Cup almost a year after Prime Minister Boris Johnson trumpeted the project. Instead the football associations of England, Wales, Scotland, Northern Ireland and the Republic of Ireland favour bidding to stage the 2028 European Championship.  So why has the World Cup [...]

  • UK and Ireland ditch 2030 World Cup bid in favour of cheaper Euro 2028

    February 7, 2022

    The UK and Ireland have abandoned plans to bid to host football’s 2030 World Cup but instead hope to stage the 2028 European Championship. It comes 11 months after Prime Minister Boris Johnson pledged £2.8m towards exploring the possibility of a World Cup bid. A feasibility study found that it would be better value for [...]

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