West Ham and familiar faces in Kidderminster’s FA Cup crosshairs February 3, 2022 West Ham United’s top brass would have been forgiven for wincing when they were drawn to face Kidderminster Harriers in the FA Cup fourth round this weekend. Not only do the lowest ranked team left in the competition pose the threat of a humiliating elimination; the non-league outfit’s taste for an upset is also already [...]
Ed Warner: Why the Olympics is frozen by complacency February 3, 2022 Curl up for the curling. Settle down for dust-ups on the rink. Thrill at the sliders and skiers. Swoon over the skaters. Grumble about geo-politics and overbearing branding. The Olympics are here again. Not the Olympics Olympics, obviously; rather their smaller Winter sibling. Less than half the number of competing nations, a quarter of the [...]
Five trends that defined the January transfer window February 1, 2022 Blockbusting deals did not materialise and most of the big clubs kept their hands in their pockets but the Premier League still managed to register a record-breaking January transfer window. While last year’s winter transfer window was one of austerity as teams absorbed the financial impact of Covid-19, this time enough of them threw caution [...]
Channel 4 to show Chelsea at Fifa Club World Cup February 1, 2022 Channel 4 has snapped up another eye-catching sports deal after securing the UK terrestrial rights to show Chelsea at football’s Fifa Club World Cup next week. The broadcaster will air Chelsea’s semi-final against opponents yet to be determined on Wednesday 9 February on E4 and, should the Blues progress, will show their final on Saturday [...]
Asian Tour CEO Cho Minn Thant: Saudi alliance was ‘a no brainer’ February 1, 2022 “It’s the dawn of a new era,” says Cho Minn Thant, chief executive of golf’s Asian Tour, of this week’s Saudi International, a tournament that has shaken up the sport even before a ball has even been teed up. He is not wrong. The $5m event, which begins in Jeddah on Thursday, is the richest [...]
Padel: The racket sport proving a smash but heading for the courts January 28, 2022 It’s loved by footballers, boasts celebrity investors and is among the fastest growing sports in the world, yet you may not even have heard of padel. The fast and furious hybrid of tennis and squash has long been hugely popular in Latin countries but recently participation has rocketed elsewhere, including the UK. Now it is [...]
Cinch and Cazoo zoom into top tier of sports sponsors January 27, 2022 Online car marketplaces Cinch and Cazoo, takeaway service Just Eat and social media platform Tik Tok were the biggest entrants to sports sponsorship in the UK last year, according to a new report. The four brands were the only new entrants in consultancy Onside’s Top 10 Most Appealing UK Sports Sponsors, which is published today. [...]
Ed Warner: Stand up for English cricket January 27, 2022 Wanted: someone to stand up for English cricket. National governing body the ECB is hunkered in its bunker, losing the PR battles over racism and the Ashes debacle. This simply won’t do. Challenging though the circumstances are, the sport needs visible leadership with a strong voice, prepared to defend what is good about it while [...]
Deloitte forecasts late flurry of Premier League transfer activity January 24, 2022 Premier League clubs are being tipped to embark on a trolley dash in the final week of the January transfer window. Spending in the English top-flight has already passed £100m this month, eclipsing the total outlay in last year’s Covid-affected winter window. And Deloitte’s Sports Business Group is forecasting a busy final few days before [...]
Navratilova blasts Australian Open for ‘pathetic’ Peng Shuai stance January 24, 2022 Martina Navratilova has criticised Australian Open officials after they removed “Where is Peng Shuai?” T-shirts and banners at the tournament. The retired 18-time Grand Slam winner called the act “pathetic” amid continued concern for the welfare of Chinese tennis player Peng. “That’s just pathetic,” Navratilova wrote on social media. “The WTA [Women’s Tennis Association] stands [...]