The Tiger Effect: Why Woods comeback at Augusta would be good news for TV companies March 31, 2022 The Tiger Effect – the boost to the business of golf that Woods has provided during his 26-year pro career – is the stuff of sports industry legend. Woods’ swift ascent to godlike status brought an influx of new sponsors to the game and sent prize money skyward. Key to this virtuous cycle was that [...]
Formula 1 announces night race on Las Vegas strip for 2023 calendar March 31, 2022 Las Vegas will return to the Formula 1 calendar next year when a night race takes place on the streets – including the famous strip – of the US city. F1 chiefs confirmed the long-anticipated agreement today and will act as co-promoters for the third American grand prix on the 2023 schedule. “Iconic Las Vegas [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Ed Warner: Commonwealth Games should consider dropping restrictive colonial ties March 31, 2022 This week, Ed Warner argues that the Commonwealth Games must adapt if it’s to survive, ponders English cricket’s leadership vacuum and hopes Russia remains in exile. Depending on your media outlet of choice, Wills and Kate’s Caribbean sojourn was either a triumph of charming diplomacy or another nail in the coffin of empire – as [...]
Tiger Woods tees up for competitive return at the Masters with Augusta practice round March 30, 2022 Tiger Woods has given the clearest indication yet that he hopes to enter the Masters next week by playing a practice round at Augusta National. Woods won the last of his 15 major titles at the Masters in 2019 but has not played a 72-hole tournament since a serious car crash last year. The 46-year-old [...]
Opinion: Crypto brands’ sporting land-grab is only just beginning March 29, 2022 As Lionel Messi and Fifa become the latest to do huge deals with cryptocurrency and blockchain-related brands, sports sponsorship expert Henry Nash of Octagon assesses the major new player in the market. I suspect I wasn’t alone in thinking the Nielsen 2022 Global Sports Marketing Report would be a story of Covid’s brutal impact on [...]
Spanish football’s LaLiga backs financial fair play shake-up as “major step forwards” March 29, 2022 Spanish football chiefs LaLiga have welcomed the proposed overhaul of European football’s financial fair play rules. New regulations set to be phased in from next year will see clubs’ spending on wages, transfers and agents’ fees capped at 70 per cent of their income but a greater tolerance for loss-making clubs. LaLiga, which represents the [...]
European football club chiefs defend controversial changes to Champions League qualification March 29, 2022 European football club chiefs have defended proposals to give more Champions League places to historically successful teams, saying they are “fair, add value and make sense”. The changes are set to take effect from 2024, when the competition’s group stage expands from 32 to a single 36-team league. Under plans approved by leading clubs, two [...]
Jacksonville Jaguars returning to Wembley Stadium for three more years March 29, 2022 NFL team the Jacksonville Jaguars have committed to playing a game at Wembley Stadium for the next three years. The Jags have played in London every year since 2013 except 2020, when fixtures were cancelled because of Covid-19. The Florida-based franchise switched to the Tottenham Hotspur Stadium last year but will return to Wembley this [...]
Europe’s top football clubs back new spending cap in place of financial fair play March 28, 2022 The influential European Club Association (ECA) has backed the proposed scrapping of football’s controversial financial fair play (FFP) rules in favour of a new cost-control system based on a soft spending cap. Uefa’s planned shake-up is the biggest change to the financial regulation of European club competitions such as the Champions League and Europa League [...]