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Sport Business

  • Hundred sponsor KP Snacks signs deal with England cricket

    April 23, 2025

    The England and Wales Cricket Board has today confirmed an expansion of its deal with KP Snacks, signing on with the main sponsor of The Hundred as an official partner of the senior international sides. The deal will see the Butterkist, McCoys and Pom-Bears maker, which began its association with The Hundred in 2021, appear [...]

  • Ineos and Ratcliffe need a sporting win and fast

    April 11, 2025

    “Ineos Britannia announces that it has withdrawn its intention to challenge for the next America’s Cup.” Those were the words issued this week in the latest sporting scaleback by British chemicals billionaire Sir Jim Ratcliffe. The stream of negative news out of Manchester United – including hundreds of job losses, brutal cost-cutting and criticism over [...]

  • Ronaldo to make action movies with X-Men and Kick-Ass director

    April 10, 2025

    Cristiano Ronaldo has made two action movies with Kingsman and X-Men filmmaker Matthew Vaughn. The venture has seen the duo set up a film studio named UR•MARV, with a release date for their first project expected in due course. Ronaldo, 40, said: “This is an exciting chapter for me, as I look ahead to new [...]

  • Saudi Arabia aiming for £17bn sports sector valuation by 2030

    April 8, 2025

    The world’s newest major sports player Saudi Arabia aims to have a sports sector worth $21bn (£16.5bn) by 2030. It comes as the Gulf state confirmed the sector was currently worth $8.5bn (£6.7bn) in 2025 having been worth just $1.3bn (£1bn) in 2016. The entirety of the UK’s sports sector contributes around £100bn to the [...]

  • Eddie Hearn and Frank Warren interview: ‘Let’s not f*** this up’

    April 7, 2025

    Listening to Eddie Hearn and Frank Warren bounce off each other it is easy to forget they were sworn enemies until around 18 months ago. That was when Saudi sports impresario Turki Alalshikh essentially instructed Britain’s two biggest boxing promoters to bury the hatchet if they wanted to keep staging lucrative fights at his expense [...]

  • ECB facing pressure to drop prices in Hundred franchise sale

    April 2, 2025

    The England and Wales Cricket Board (ECB) could be asked to accept less than the £520m offered by new investors for 49 per cent of the eight Hundred franchises if they refuse to hand over control of the competition’s next television contract, which will begin in 2028.  The ECB wants to continue its successful policy [...]

  • Spring Statement 2025: Reeves misses trick ignoring sport and Old Trafford

    March 27, 2025

    Standing at the dispatch box on Wednesday, Chancellor Rachel Reeves delivered her much anticipated Spring Statement. Just months after her autumn fiscal plan, where she hiked taxes by £40bn and confirmed funding for a football regulator which continues to divide the game, the member of parliament for Leeds West and Pudsey – and one of [...]

  • Trump is making Russia the next IOC president’s burning issue

    March 20, 2025

    If Trump can claim to have brokered peace in Ukraine, and with swathes of the world still beholden to Russia, the IOC will have to accept them back into the Olympics, says Ed Warner. The final bell has sounded at the IBA Women’s World Boxing Championships in Nis, Serbia. The tournament’s medal table is emblematic [...]

  • Could Ademola Lookman take legal action over Atalanta coach’s criticism?

    February 22, 2025

    Footballer Ademola Lookman found himself at the centre of a storm this week when his Atalanta coach publicly derided his penalty taking skills. But did Gian Piero Gasperini go too far? Lawyer Chris Deeley explores the case. We all make mistakes at work occasionally. Sometimes, we are also unlucky enough to have our bosses call [...]

  • Minister Peacock apologises to Brady, Arsenal and Brighton chiefs

    February 21, 2025

    Sport Minister Stephanie Peacock has been forced to issue an apology to Baroness Brady and directors of Arsenal and Brighton and Hove Albion “for any distress caused” after hitting back at critics of the football regulator. In a statement published today by the Department for Culture, Media and Sport (DCMS) today, Peacock said she had [...]

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