Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? Sport Business And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
Premier League shirt sponsors as ban on gambling firms approaches Sport “Who are ya, who are ya, who are ya?” The age-old football chant often rings around about players and teams in the Premier League. But what about the sponsors? England’s top-flight has seen a surge in front of shirt sponsors that are unknown to the vast majority of British fans. But who are they, and [...]