New Zealand Rugby and SAP announce multi-year partnership May 26, 2022 New Zealand Rugby (NZR) and software company SAP have today announced a multi-year partnership that will see the German headquartered corporation partner the major Kiwi rugby teams. The deal, confirmed today, will “accelerate” the “digital transformation” of NZR and will see the two organisations look to innovate in areas such as crowd experience and sustainability. [...]
Ollie Phillips: I would have Ireland down as favourites March 11, 2022 When you look at the England and Ireland squads on paper ahead of tomorrow’s Six Nations match in London, I do think that the away side might nick it. It’s all about what is going on up front and I think that’s where Ireland have the edge. They’ll no doubt be targeting England’s line-out, which [...]
Jack Nowell desperate to be part of England World Cup run March 7, 2022 England winger Jack Nowell insists he is desperate to be part of next year’s World Cup squad as Eddie Jones’s players look to use the Six Nations to cement their place in his future plans. “I hope I can be part of that [the World Cup],” said Nowell. “I am desperate to be part of [...]
Iberian rugby: The duo of nations mounting a Rugby World Cup challenge February 16, 2022 In 2015 it was Japan beating South Africa in Brighton. In 2019 it was Uruguay beating Fiji in Kamaishi. So in 2023 why can’t it be Spain or Portugal beating Scotland in Lille? Iberian rugby is on the rise – again. But this time the duo of Portugal and Spain are launching their frontier for [...]
Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
Best of 2021: England rugby’s year dissected January 1, 2022 England rugby enjoyed highs and lows in 2021. In November, former Sale Sharks winger and 55-cap England back Mark Cueto, and City A.M.’s Matt Hardy, dissected Eddie Jones’ side across 2021. First published on 24 November. It’s been an extraordinary year for rugby. Initially empty stadiums, new found stars and the development of world class [...]
The Raeburn and Utrecht Shields: The newest, oldest trophies in rugby? November 25, 2021 It’s the one thing clubs strive for. Silverware. A piece of, usually, silver metal or varnished wood shaped into something teams grow to idealise. The trophies of note tend to be the ones which have been around for the longest, and adopting new ones doesn’t always have a lasting effect. So just what happens if [...]
International rugby players will soon be allowed to switch allegiances, World Rugby says November 24, 2021 From the beginning of next year, rugby players will be allowed to adopt a second international side – assuming they’ve given up playing for the first. Players will only be able to make the transfer once, and will need to stand-down from their first country for three years before they become available for the second [...]
Record £3.2bn in private equity deals for sports teams as funds target football, rugby and F1 November 22, 2021 The last twelve months saw a record £3.2bn of sports team acquisitions by private equity funds, almost treble last year’s total, as they targeted football, rugby and Formula 1 teams, according to new data shared with City A.M. this afternoon. Last year saw an all-time high of 11 PE purchases of stakes in sports teams [...]
Ollie Phillips: The Boks play simple, boring rugby, but winning is winning November 19, 2021 In tomorrow’s match with South Africa, England have their hardest test. Why? Because they know exactly what they’ll be coming up against. The Springboks don’t often play exciting rugby – it’s simple, boring rugby. They try to bully you, outmuscle you and, when in doubt, send the ball skyward and harass the catcher. It’s not [...]