Canon targets decent exposure from Rugby World Cup project: How camera giant plans to capitalise on this year’s major sporting event August 2, 2015 It is one of the most infamous moments in British sport. It is 1982, it is Twickenham, and England are playing Australia at rugby. The players, however, are mere bystanders. Erika Roe had bunked off work that day, but as she later explained, she was “a little bored” by the spectacle in front of her. [...]
Capitalising on rugby fever to the max: MaxiNutrition’s Mark Morgan on a huge year for the sports supplement maker July 19, 2015 The carnival is around the corner. In a few short weeks, the spotlight will fall on England as it stages an event widely recognised as the third biggest sporting festival on the planet. The Olympics and football’s World Cup may dwarf all others, but for those associated with it, this autumn’s egg-shaped jamboree promises a [...]
Brewer toasts strong first half ahead of the Rugby World Cup July 7, 2015 BRITISH pub chain Young & Co’s Brewery toasted a strong start to the year at its annual general meeting yesterday. Chairman Nick Bryan reported that trading in the current year “has started well, with managed house sales for the first 13 weeks up 8.3 per cent in total and up 5.6 per cent on a [...]
It’s not just official sponsors feeling a boost from 2015 Rugby World Cup factor June 22, 2015 Sport tour operator Gullivers expecting an uplift from this year’s tournament With an estimated 466,000 international visitors flocking to England for this year’s Rugby World Cup, companies with an interest in rugby do not necessarily need to have their names brandished on every stadium’s advertising boards to reap the benefits. Take Gullivers Sports [...]
Gilbert set to adopt 2015 Rugby World Cup centre stage and continue game’s evolution June 14, 2015 You all know the story. William Webb Ellis, with a fine disregard for the rules of the game and all that, picked up the ball and ran with it at Rugby School in 1823, thereby inventing the game of rugby football. We don’t have time to go into what happened to him after that, [...]
Tapping into a priceless showcase for sport: MasterCard’s Mark Barnett wants the World Cup to pay off for rugby and his brand May 25, 2015 For those of a certain age, the day that Erica Roe streaked at Twickenham during an England-Australia rugby international is a sporting image to rival anything that the greats of that generation, from Duckham to Underwood, Beaumont to Carling, achieved on the field of play. For Mark Barnett, president in the UK and Ireland for [...]
The strong arm of the Rugby law: 2015 World Cup legal partner Clifford Chance has long been part of the rugby family May 4, 2015 Would you like to watch this year’s Rugby World Cup through the eyes of Dan Carter or Sam Warburton? Effectively play the game with them. As them. In them. Feel what it’s like to react in that nano-second that takes them away from a defender or straight into the arms of a gigantic monster. [...]
2015 Rugby World Cup: Banking on shared values – and the 3bn viewers for a great global event April 12, 2015 When a senior figure from the world of banking talks up his company’s major sponsorship deal with a particular sport, because it represents the “core values” of his business, there’s a tendency sometimes to roll the eyes in a “that’s so on-message” kind of a way. So when Ian Fisher, head of coverage and investment [...]