Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal Sport Business Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Darts, private equity and fuelling the booming sport’s growth in America Sport Business Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally Sport Business If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Luke Littler World Matchplay prize money puts world No1 in sight July 28, 2025 Luke Littler’s prize money from his triumph over James Wade in the World Matchplay final has moved him one step closer to becoming darts world No1. The 18-year-old has become the fifth player to win the PDC Triple Crown after being victorious at the Premier League in 2024 and the World Championship earlier this year. [...]
World Matchplay: Darts event extends deal with sponsor Betfred July 18, 2025 Betting giant Betfred and darts’s World Matchplay have extended their title partnership though until the decade. The deal covers the Professional Darts Corporation competition until 2030 with the partnership between the two organisations reaching a decade by the agreement’s conclusion date. The World Matchplay gets underway at Winter Gardens on Saturday with the winner taking [...]
World Cup of Darts prize money: How much Northern Ireland won June 12, 2025 One of darts’ great spectacles takes place over the next couple of days: the World Cup of Darts. But how much prize money do you make if you win it? Darts sensation Luke Littler will make his World Cup of darts debut this week in Frankfurt as he joins great rival Luke Humphries in a [...]
Littler to headline Hyde Park as darts hits iconic London festival April 22, 2025 Luke Littler will headline The Hyde Park Darts Championship this year as the sport descends on the London park’s summer of festivities. The likes of Stevie Wonder, Neil Young and Sabrina Carpenter will headline on the main stage of the famous London royal park as it hosts a series of major concerts, but The Nuke [...]
Nice Littler earner: World Darts Championship winner to get £1m March 31, 2025 The winner of the next World Darts Championship will pocket £1m after the PDC doubled prize money for Luke Littler’s defence of the title. The end-of-year spectacular at London’s Alexandra Palace will also expand from 96 to 128 players, with the overall prize fund doubling to £5m. It comes amid a boom in the popularity [...]