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Premier League

  • Rolex sponsored Wimbledon stars made to pay for own watches

    July 9, 2025

    A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing.  Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]

  • Liverpool mourn unimaginable loss of Diogo Jota, 28, who died in car crash

    July 3, 2025

    Premier League champions Liverpool have expressed their sadness at the “unimaginable” loss of forward Diogo Jota. The Portuguese player died, alongside his brother, in a road accident just weeks after getting married. “Liverpool Football Club are devastated by the tragic passing of Diogo Jota,” the club said. “The club have been informed the 28-year-old has [...]

  • Aston Villa sign UK licensed Xapo Bank as club partner

    July 2, 2025

    UK licensed crypto firm Xapo Bank has partnered with Premier League club Aston Villa in a deal that will see them become the official partner of the club’s pre-season tour to the United States. The self proclaimed “pioneering private bank” was established in 2013 and last year passported its banking licence to the UK. And [...]

  • Premier League kicks off AI era with five-year Microsoft deal

    July 1, 2025

    The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use and monetisation. Under the agreement, Microsoft will become the League’s official cloud and AI partner, with its Copilot technology powering a [...]

  • West Ham announce betting sponsor year before gambling ban

    July 1, 2025

    West Ham United has announced a sponsorship deal with bookmaker Boyle Sports one year out from a voluntary Premier League gambling ban. Clubs in England’s top flight have agreed to scrapping gambling brands as front-of-shirt sponsors from the 2026-27 season. Irish bookies Boyle Sports will replace Betway at the London Stadium. The multi-year deal will [...]

  • Chelsea fans slam club’s ‘exploitative’ new ticket policies

    June 24, 2025

    Chelsea fans have blasted a controversial new ticket pricing strategy, accusing the ownership of “exploiting the loyalty of those people who are the lifeblood of the club”. The Chelsea Supporters’ Trust says season ticket prices have increased by an average of 17 per cent in the last two years and that polling of its members [...]

  • John Textor plans to buy another English club after £175m Crystal Palace sale

    June 23, 2025

    Crystal Palace co-owner John Textor plans to buy another English club after agreeing to sell his stake in the Premier League side to fellow American Woody Johnson. Textor has signed a legally binding deal to sell his 43 per cent stake in Crystal Palace to Johnson, the former US ambassador to the UK who owns [...]

  • Southampton chairman: Saints not for sale

    June 19, 2025

    Southampton chairman Dragan Solak has insisted the club that were relegated from the Premier League this year is not for sale. Solak and his Sport Republic group purchased a controlling stake in the Saints in 2022 and have seen the St Mary’s club promoted and relegated from the Premier League in that time. He became [...]

  • Sheffield Wednesday: EFL hits cash-strapped club with fresh sanction

    June 18, 2025

    Financially stricken second-tier club Sheffield Wednesday have been hit with further sanctions on player recruitment over late payments, the English Football League (EFL) has said. Sheffield Wednesday were already under a transfer embargo after they and owner Dejphon Chansiri were charged by the EFL over non-payment of player wages in March and May. But the [...]

  • Losses continue at maker of BBC Question Time as jobs shed

    June 17, 2025

    Losses have continued at the production company behind the likes of Amazon’s UK Premier League coverage and Question Time for the BBC after its turnover was slashed by £70m over two years. Tinopolis Group has reported a pre-tax loss of £21.1m for the 12 months to 30 September, 2024, having also posted a loss of [...]

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