Olympics’ switch to pay TV triggered big rise in illegal streaming of Paris 2024 August 27, 2024 The IOC's move has caused frustration among some fans at being denied immediate access to sport that has historically been available on free-to-air channels.
Entain: Paris Olympic bets doubled from Tokyo as time zone proves more convenient August 16, 2024 According to sports betting giant Entain, gamblers worldwide placed bets on the 2024 Olympics at double the rate of the Tokyo Games as the Paris time zone was apparently more convenient for punters. Across Entain’s brands, the men’s basketball final was the most popular betting event, with the showdown between the USA and France generating [...]
Dear Keir Starmer and Labour, please double down on funding Team GB athletes August 15, 2024 Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
NBA and Paris 2024 star Kevin Durant takes minority stake in PSG August 14, 2024 Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]
What Paris should learn from London’s Olympic media legacy August 13, 2024 The 2024 Olympics are over and Parisians peeved at the general logistical chaos inflicted on them by the influx of tourists will be breathing an ‘ooh la la’ of relief. But, like the short-lived breakdancing event that has been axed for the 2028 Games, the actual sport is just a fleeting moment in the grand [...]
You can celebrate Team GB Olympics success with actual Olympians. Here’s how August 13, 2024 Clean Bandit, Jess Glynne, Pete Tong and Rag’n’Bone Man are some of the musicians playing a celebratory show this weekend to welcome Team GB Olympics winners and participants back home. The show will take place on Saturday 17 August at the AO Arena in Manchester and will be an opportunity to see the Olympians up [...]
A London 2040 Olympics would show investors we mean business August 13, 2024 Investors need to believe London is confident in its long-term future. How better than by bidding for the 2040 Olympics, asks Jace Tyrrell For many in London, the Paris Olympics have brought back fond memories of 2012, while also reminding us of the Games’s unique power to supercharge investor interest in cities. So why don’t [...]
How much UK Sport funding did each Team GB medal cost in Paris? August 12, 2024 Without UK Sport there would be no Team GB at the Olympic Games given the organisation’s role in distributing funding to athletes across the board who are challenging for medals. After the Toyko 2020 Games three years ago there were calls for drastic changes in the UK Sport funding distribution given the failure of rowing [...]
Team GB Olympian Tom Daley retires from diving August 12, 2024 Tom Daley has retired from diving after winning a silver medal at the Paris 2024 Olympic Games. The Brit competed in five Olympic Games and won medals in London, Rio, Tokyo and Paris. “It’s hard to talk about,” an emotional Daley said upon return to the UK from Paris. “I’m very proud. “I want to [...]