Olympic chiefs lose another sponsor as Bridgestone makes tracks October 1, 2024 Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m, when the deal expires at the end of the year. It follows fellow Japanese brands Toyota and Panasonic in exiting [...]
US gymnast Chiles takes bronze medal fight to Swiss court September 17, 2024 US gymnast Jordan Chiles is taking her legal fight for a bronze medal at the Paris 2024 Olympics to the Swiss Federal Supreme Court. Chiles was initially ranked fifth in the final of the women’s floor event in the French capital this summer but upgraded to third after her coach requested a review of her [...]
Ugandan Olympian Cheptegei dies after being set on fire by partner September 5, 2024 Ugandan Olympic athlete Rebecca Cheptegei has died from injuries sustained when she was set on fire by her partner after an argument. The 33-year-old distance runner, who competed at the Paris Olympics, passed away in hospital in Kenya four days after the attack by Dickson Ndiema last weekend. Cheptegei suffered 80 per cent burns and [...]
Olympics’ switch to pay TV triggered big rise in illegal streaming of Paris 2024 August 27, 2024 The IOC's move has caused frustration among some fans at being denied immediate access to sport that has historically been available on free-to-air channels.
Entain: Paris Olympic bets doubled from Tokyo as time zone proves more convenient August 16, 2024 According to sports betting giant Entain, gamblers worldwide placed bets on the 2024 Olympics at double the rate of the Tokyo Games as the Paris time zone was apparently more convenient for punters. Across Entain’s brands, the men’s basketball final was the most popular betting event, with the showdown between the USA and France generating [...]
Dear Keir Starmer and Labour, please double down on funding Team GB athletes August 15, 2024 Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
NBA and Paris 2024 star Kevin Durant takes minority stake in PSG August 14, 2024 Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]
What Paris should learn from London’s Olympic media legacy August 13, 2024 The 2024 Olympics are over and Parisians peeved at the general logistical chaos inflicted on them by the influx of tourists will be breathing an ‘ooh la la’ of relief. But, like the short-lived breakdancing event that has been axed for the 2028 Games, the actual sport is just a fleeting moment in the grand [...]
You can celebrate Team GB Olympics success with actual Olympians. Here’s how August 13, 2024 Clean Bandit, Jess Glynne, Pete Tong and Rag’n’Bone Man are some of the musicians playing a celebratory show this weekend to welcome Team GB Olympics winners and participants back home. The show will take place on Saturday 17 August at the AO Arena in Manchester and will be an opportunity to see the Olympians up [...]