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paris 2024 olympics

  • British athletes issue stark warning to government over funding

    October 23, 2024

    British sport could lose hundreds of elite athletes before the LA 2028 Olympics and Paralympics unless the Government increases funding for the next four-year cycle. The stark warning comes after 85 per cent of funded athletes in a new survey said they would not or might not continue competing if forced to make do with [...]

  • Olympic chiefs lose another sponsor as Bridgestone makes tracks

    October 1, 2024

    Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m, when the deal expires at the end of the year. It follows fellow Japanese brands Toyota and Panasonic in exiting [...]

  • US gymnast Chiles takes bronze medal fight to Swiss court

    September 17, 2024

    US gymnast Jordan Chiles is taking her legal fight for a bronze medal at the Paris 2024 Olympics to the Swiss Federal Supreme Court. Chiles was initially ranked fifth in the final of the women’s floor event in the French capital this summer but upgraded to third after her coach requested a review of her [...]

  • Ugandan Olympian Cheptegei dies after being set on fire by partner

    September 5, 2024

    Ugandan Olympic athlete Rebecca Cheptegei has died from injuries sustained when she was set on fire by her partner after an argument. The 33-year-old distance runner, who competed at the Paris Olympics, passed away in hospital in Kenya four days after the attack by Dickson Ndiema last weekend. Cheptegei suffered 80 per cent burns and [...]

  • Olympics’ switch to pay TV triggered big rise in illegal streaming of Paris 2024

    August 27, 2024

    The IOC's move has caused frustration among some fans at being denied immediate access to sport that has historically been available on free-to-air channels. 

  • Entain: Paris Olympic bets doubled from Tokyo as time zone proves more convenient

    August 16, 2024

    According to sports betting giant Entain, gamblers worldwide placed bets on the 2024 Olympics at double the rate of the Tokyo Games as the Paris time zone was apparently more convenient for punters. Across Entain’s brands, the men’s basketball final was the most popular betting event, with the showdown between the USA and France generating [...]

  • Dear Keir Starmer and Labour, please double down on funding Team GB athletes

    August 15, 2024

    Sport columnist Ed Warner reflects on the Paris 2024 Olympic Games, the Team GB medal haul and UK Sport funding. Dear Sir Keir, Ms Reeves and Ms Peacock, How do you feel about Team GB’s medal tally at the Olympics? More medals, 65, than last time out in Tokyo and equal to the London 2012 [...]

  • How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics

    August 14, 2024

    The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]

  • NBA and Paris 2024 star Kevin Durant takes minority stake in PSG

    August 14, 2024

    Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]

  • What Paris should learn from London’s Olympic media legacy 

    August 13, 2024

    The 2024 Olympics are over and Parisians peeved at the general logistical chaos inflicted on them by the influx of tourists will be breathing an ‘ooh la la’ of relief. But, like the short-lived breakdancing event that has been axed for the 2028 Games, the actual sport is just a fleeting moment in the grand [...]

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