How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Olympics on the mind for sevens star Meg Jones in Madrid May 31, 2024 Meg Jones knows rugby is unfair which is why she is giving it everything to get to the Olympics. The 27-year-old has spent the past season playing for the all-conquering Red Roses in 15s but has now returned to the sevens fold ahead of the HSBC SVNS 2024 Grand Final in Madrid. The tournament serves [...]
Team GB Olympic preparations continue with European track championships May 28, 2024 Great Britain & Northern Ireland’s bid for track and field success at the Olympics will see a 70-strong team, spearheaded by Keely Hodgkinson and Katarina Johnson-Thompson, head to Rome for the European Championships. With peaking in August the plan for Team GB the championships will be a good yardstick for athletes ahead of the Olympic [...]
Is this the last French Open for King of Clay Rafael Nadal? May 26, 2024 The term GOAT – greatest of all time – gets banded around far too much in sport. But when it comes to being King of Clay, a Royal of Roland Garros and the French Open, there’s only one name on anybody’s lips. Rafael Nadal has won the French Open 14 times, beating eight different opponents [...]
Copper Box to host GB Basketball fixtures ahead of Paris 2024 Olympics May 21, 2024 Great Britain will host a pair of basketball internationals in July as the sport prepares for the Paris 2024 Olympics in the summer. The GB Basketball men’s team will take on South Sudan on Thursday 18 July at the Copper Box while the women will take on Germany on Sunday 21 July. The Olympics will [...]
Why Upper Crust owner SSP is banking on hungry Euro 2024 football fans May 21, 2024 Upper Crust owner SSP Group has reinstated its dividend after it netted £1.5bn in half-year revenue ahead of a busy summer season of sporting events.
‘Fans key to ParalympicsGB success at Paris 2024’ May 20, 2024 The countdown to the first summer Paralympics ever staged in France is gathering pace with 100 days to go until the Opening Ceremony, a groundbreaking celebration set for the Champs-Elysées. British fans have bought more tickets for the Olympics than any other nation except the hosts and a bumper contingent is also expected for the [...]
The Notebook: How dual-screening is changing the attention economy May 14, 2024 Tiktok's Kris Boger on the attention economy, how social media is enriching sport, and his favourite podcast.
Renishaw lowers full-year revenue and profit guidance May 8, 2024 Renishaw has slightly lowered its full year guidance after seeing an uptick in revenue at the start of this year, putting a gloss on what was a difficult trading period in the previous six months.