South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf Sport Business When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]
Ex-UK minister Robertson rubbishes Ukrainian claims he aided Russia’s Olympic return Sport Business Former Sports Minister Sir Hugh Robertson has shut down claims he was central to Russia’s readmission into the Olympic Games, telling City AM that claims he is a “Russian stooge” are “rubbish”. The former Conservative cabinet minister and the International Olympic Committee’s chair of the Working Group on the Fundamental Principles of Olympism, has described [...]
Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Starmer took sport freebies worth tens of thousands of pounds while PM July 17, 2026 Outgoing Prime Minister Sir Keir Starmer took sport-related freebies worth tens of thousands of pounds in his two years at Downing Street. Official data declared by the Prime Minister in the register of accepted gifts and hospitality shows the sport-mad leader has enjoyed £33,000 worth of perks since winning a landslide victory for his Labour [...]
Russians are poised to compete at the LA 2028 Games as IOC lifts ban July 7, 2026 Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities June 1, 2026 British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Britain’s fastest man Zharnel Hughes backs home Olympics bid May 21, 2026 Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]
Britain takes first steps on journey to 2040s North of England Olympics bid May 17, 2026 The first steps have been taken to see Great Britain host the Olympics, in the North of England, for the first time since London 2012. The government this morning commissioned an “initial strategic assessment” into the potential for the North of England to stage the quadrennial games in the 2040s. Though any decision to bid [...]
Why Winter Olympic growth opportunity sports like skating cannot stand still March 19, 2026 Major competition is the lifeblood of all sport, where firmly laid foundations and high-class athleticism combine to deliver champions. Skating’s global stars have performed in front of massive audiences at the Olympics in Milan recently but for the sport as a whole, the Games are only the start of the story, meaning the opportunity for [...]
Deloitte big winner at Winter Olympics as sponsor sees engagement surge February 24, 2026 Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]