Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Britain’s fastest man Zharnel Hughes backs home Olympics bid Sport Business Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]
Britain takes first steps on journey to 2040s North of England Olympics bid Sport Business The first steps have been taken to see Great Britain host the Olympics, in the North of England, for the first time since London 2012. The government this morning commissioned an “initial strategic assessment” into the potential for the North of England to stage the quadrennial games in the 2040s. Though any decision to bid [...]
Why Winter Olympic growth opportunity sports like skating cannot stand still March 19, 2026 Major competition is the lifeblood of all sport, where firmly laid foundations and high-class athleticism combine to deliver champions. Skating’s global stars have performed in front of massive audiences at the Olympics in Milan recently but for the sport as a whole, the Games are only the start of the story, meaning the opportunity for [...]
Deloitte big winner at Winter Olympics as sponsor sees engagement surge February 24, 2026 Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
Britain must launch no-brainer 2038 Winter Olympics bid February 22, 2026 What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders February 19, 2026 Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
LA mayor calls for Wasserman resignation over Epstein files mention February 17, 2026 The mayor of Los Angeles has called on Casey Wasserman to resign as chairman of the 2028 Olympic Games after his name was found in a recent dump of the Epstein files. Karen Bass told US Network CNN that she “cannot fire him” but said that Wasserman, whose namesake talent and sports marketing agency is [...]
Crans-Montana the star in 2038 Switzerland Winter Olympics bid January 12, 2026 Crans-Montana is set to feature in the 2038 Winter Olympics as part of a wider bid by Switzerland, which is in exclusive talks with the IOC. The Swiss resort has led recent news bulletins after a fire in a bar killed 40 people amid a litany of safety issues. But it could become the third [...]
Golf’s Open to move into August to accommodate Olympics December 8, 2025 Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028. The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]